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FILE
UB-NYC-045
SUBJECT
THE SURREY, A CORINTHIA HOTEL
REGION
NEW YORK CITY
OPENED
2024
RENOVATED
2024
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

The Surrey, A Corinthia
Hotel.

MODERATE · CONFIRMED
KEYS
100 rooms
PRICE
$$$$$
ARCHITECT
Martin Brudnizki
OPENED
2024
RENOVATED
2024
DISTRICT
Upper East Side, Upper West Side & Central Park
RESTAURANT
Fine Dining
AIRPORT
JFK · 45 min
FEATURED IN 5 MAJOR PUBLICATIONS
The Surrey, A Corinthia Hotel
EXHIBIT A · NYC · NORTH AMERICA
● LIVE · 24K
Corinthia reopened the 1926 residence hotel in September 2024 and earned a MICHELIN Key within months.EXHIBIT A
FEATURED IN 5 MAJOR PUBLICATIONS
ASSESSMENT
37
RANK#83of 88
UNBOOKABILITY · / 100
DEMAND
30
SCARCITY
60
CRITIC
50
SOCIAL
20
SEARCH
20
GUEST
30
DESK NOTE
The Surrey is a confident, expensive restoration of a building that mattered before it went dark. Brudnizki's work is his most complete New York statement and the MICHELIN Key is a real signal. For travelers who want Upper East Side grown-up luxury rather than Midtown glamour, it is the right answer.
Filed by UB DESK · MENA
5 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@THESURREYNYC · IG EVIDENCE
EX · A
FEED-NYC045 · @thesurreynyc
§ 02 · CRITIC DOSSIER · 5 INDEXED
What they
filed.
4 / 5 · CONSENSUS TIER-1
EXHIBIT · F1
Travel + Leisure
TIER-1 · MAJOR
2025
"Stepping into the lobby, there's a purely New York feeling: chic, in-the-know, and quietly powerful. The design is restrained and richly textured: the 100 rooms and suites are…"
EX · F1READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F2
Condé Nast Traveler
TIER-1 · MAJOR
2025
"Ideally situated just steps away from Central Park and Madison Ave, the newly reopened Surrey hotel is Upper East Side quiet luxury at its finest. With refined decor and an…"
EX · F2READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F3
MICHELIN Guide
TIER-1 · MAJOR
2025
"New York's Upper East Side is not exactly a boutique-hotel hotbed, at least traditionally, but this revamped century-old classic adds a measure of youthful style to a neighborhood…"
EX · F3READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F4
AFAR
TIER-3 · SPEC.
2024
"The Surrey features 100 guest rooms, including 30 suites, and 14 private residences on the upper floors."
EX · F4READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F5
OutThere Magazine
TIER-4 · WRITER
2025
"Stepping into The Surrey, A Corinthia Hotel, is like discovering a secret the Upper East Side has been keeping to itself."
EX · F5READ SOURCE →
TIER-4 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Twenty-three thousand Instagram followers is a soft number for a $250 million reopening, and that gap is the opportunity. The hotel has not yet found its full audience, and travelers booking in 2026 are getting a freshly MICHELIN-Keyed property that will be significantly harder to get into by 2027.

THE OFF-BOOK READ

Bar Pleiades is the same intimate cocktail room that ran under the previous operators, restored rather than replaced. It seats around 30 people and runs a short, serious cocktail menu. Most guests don't realize it is open to non-members and will turn down a table by assuming they need membership.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

Martin Brudnizki, In Full

Brudnizki is the designer behind Annabel's, the Beekman, and Hotel Fouquet's New York, and the Surrey is his biggest solo New York project. The redesign leans into the 1926 bones rather than covering them: restored plasterwork, custom textiles, hand-painted wallpapers, and a rotating art program through the public spaces. It reads as a proper restoration, not a gut renovation with a heritage skin.

FIELD · 001EX · A
ANGLE · 02

Casa Tua Members Club

The ground-floor restaurant space is now Casa Tua, the Miami members' club making its New York debut as the hotel's exclusive food and beverage partner. Hotel guests get access regardless of membership status, which is the main reason to book direct rather than through third parties. The Italian menu is a meaningful step up from standard hotel dining, and the members-only atmosphere carries over.

FIELD · 002EX · B
ANGLE · 03

A Fast MICHELIN Key

The MICHELIN Key arrived within months of the September 2024 reopening, which is unusual speed in any market. It signals that the guide had been watching the Corinthia brand and was ready to reward the quality of the restoration immediately. For a property that had been dark for four years, the Key is a meaningful reset and part of what has kept rates above $1,200 since day one.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

100 rooms in 1926 building reopened Sept 2024 after $250M Corinthia restoration (first North American property). Brudnizki redesign. Casa Tua members club replaced Cafe Boulud. Upper East Side residential quiet.

02POINT · AUDIENCE

No published Instagram signal: 23K followers soft for $250M reopening. MICHELIN Key arrived within months plus Brudnizki most-complete-NY-statement plus 2026 booking window before UES rediscovers: design-press early adopters.

03POINT · VARIANCE

100 rooms: suite high floor south for Central Park sight lines and best Brudnizki custom textile work. Residences larger but suite tier has more complete design treatment and better views.

04POINT · COMPETITION

At $$$$$ Upper East Side, Surrey competes with Carlyle ($$$$$ 1930 Bemelmans) and Mark ($$$$$ Grange). Wins on Brudnizki + $250M restoration + Casa Tua members-club access for guests, not on Bemelmans cabaret heritage.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
40.7743° N · 73.9640° W
DISTRICT
Upper East Side, Upper West Side & Central Park
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
The Frick Collection· Museum6 min459m
The Metropolitan Museum of Art· Tourist Attraction7 min570m
Bethesda Terrace· Tourist Attraction7 min586m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°045
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2024
ARCHITECT
MARTIN BRUDNIZKI
RENOVATED
2024
KEYS
100 ROOMS
TIER
MODERATE
AIRPORT
JFK · 45M
INSTAGRAM
24K
DISTRICT
UPPER EAST SIDE, UPPER WEST SIDE & CENTRAL PARK
◉ FILED · UB-NYC-045
DOSSIER-OPEN
SUBJECT · THE SURREY, A CORINTHIA HOTEL
UPPER EAST SIDE, UPPER WEST SIDE & CENTRAL PARK · NEW YORK CITY
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

The Surrey opened in 1926 at 20 East 76th Street as a luxury residence hotel, closed in 2020 during the pandemic, and reopened in September 2024 under Corinthia Hotels after a $250 million restoration. It is Corinthia's first North American property and Martin Brudnizki handled the redesign, which gave the 100 rooms, suites, and residences the Art Deco grounding the original building was missing after decades of incremental updates.

A MICHELIN Key arrived within months of the reopening, which is unusually fast in any market. Casa Tua Members' Club took over the ground-floor dining space where Cafe Boulud previously operated, and Bar Pleiades remains as the hotel bar. Twenty-three thousand Instagram followers is soft for a building of this budget, and 2026 is the booking window before the UES rediscovers the address.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
6 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.01.01 · 00:00ZPRESSOutThere Magazine review filed
2025.01.01 · 00:00ZPRESSTravel + Leisure review filed
2025.01.01 · 00:00ZPRESSCondé Nast Traveler review filed
2025.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2024.01.01 · 00:00ZPRESSAFAR review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
MODERATETHE SURREY, A CORINTHIA HOTEL

Book 3-4 weeks ahead for Met Gala spillover and Sep-Dec peaks; weekday and August stays usually available inside ten days.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-NYC-045
BEST ROOM.

Ask for a Suite on a high floor facing south for the Central Park sight lines and the best of Brudnizki's custom textile work. The residences are larger but the suite tier has the more complete design treatment and better views.


  • SUITE HIGH FLOOR SOUTH
  • CENTRAL PARK SIGHTLINE
  • BRUDNIZKI TEXTILE WORK
OPERATIVE · 02UB-NYC-045
THE WORKAROUND.

Casa Tua has a members-only upstairs and a guest-accessible ground floor. Hotel guests should request the ground-floor reservation at check-in rather than trying to book through Casa Tua directly, which defaults to members. The front desk handles the routing quietly.


  • CASA TUA GROUND FLOOR
  • REQUEST AT CHECK-IN
  • FRONT DESK ROUTES QUIETLY
OPERATIVE · 03UB-NYC-045
LOCAL TIP.

The Met is an eight-minute walk south, the Whitney is further but a pleasant walk down Madison Avenue, and the UES residential blocks around the hotel are among the quietest in Manhattan after dark. From JFK, a car service runs about $75 and 45 minutes; the subway requires two transfers and is not worth the saving here.


  • 45 MIN FROM JFK
  • MET EIGHT MIN
  • WALK MADISON SOUTH
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
4 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
FIRM ON BOOKING · FIRM ON CRITICS · MODEST ON SOCIAL
INSTAGRAM DEMAND
24K
MODEST
followers on file
CRITIC CITATIONS
5
FIRM
reviews on file
BOOKING DIFFICULTY
55/100
FIRM
availability pressure
GUEST SCORE
3.0/10
MODEST
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#83 OF 88 · NEW YORK CITY
#83IN NEW YORK CITY · OF 88
#335GLOBALLY · OF 405
Room Demand
3/10
TOP 72%
Booking Difficulty
6/10
TOP 57%
Search Demand
2/10
TOP 92%
Critic Score
5/10
TOP 69%
Guest Score
3/10
TOP 86%
Viral Reach
2/10
TOP 94%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
37 0from 37
Room Demand
3 0
Booking Difficulty
6 0
Search Demand
2 0
Critic Score
5 0
Guest Score
3 0
Viral Reach
2 0

Signal stable — composite holding within ±2 points over 17 days (currently 37). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-NYC-045
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at MODERATE. Book direct three to four weeks out for Met Gala spillover and September through December peaks. Skip the residences if design coverage matters; the suite tier carries the more complete treatment.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
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