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FILE
UB-NYC-006
SUBJECT
AMAN NEW YORK
REGION
NEW YORK CITY
OPENED
2022
UPDATED
2026.07.18
← PREV · RANK 02← PREVMandarin Oriental, New YorkV.HIGH
MOST UNBOOKABLE · NEW YORK CITYMOST UNBOOKABLE#03NEW YORK CITYof 85 tracked
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CASE FILE · SUBJECT PROFILE

Aman New
York.

VERY HIGH · CONFIRMED
KEYS
83 rooms
PRICE
$$$$$
ARCHITECT
Jean-Michel Gathy / Denniston
OPENED
2022
DISTRICT
Midtown
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 9 MAJOR PUBLICATIONS
Aman New York
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 125K
Eighty-three suites behind Fifth Avenue's 1921 Warren & Wetmore facade, designed by Jean-Michel Gathy of Denniston.EXHIBIT A
FEATURED IN 9 MAJOR PUBLICATIONS
ASSESSMENT
69
RANK#03of 85
UNBOOKABILITY · / 100
DEMAND
60
SCARCITY
60
CRITIC
60
SOCIAL
100
SEARCH
100
GUEST
40
DESK NOTE
Aman New York is a trophy stay for people who already know how Aman feels in Bhutan or Tokyo and want to test whether the brand survives Midtown. When service lands, it is the most convincing urban Aman in the world. When it misses, the rate makes the miss hurt. Worth it if you book around the right travel advisor.
Filed by UB DESK · MENA
9 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC006 · @amannewyork
§ 02 · CRITIC DOSSIER
What they
filed.
9 REVIEWS
F1
MICHELIN Guide
TIER-1 · MAJOR
2024
"The suites — they're all suites, from the 745-square-foot juniors to the 2,000-square-foot Aman Suite — are inspired by Japanese minimalism, a look that demands top-quality…"
TIER-1 SOURCE
F2
Robb Report
TIER-1 · MAJOR
2022
"Generous amenities and the unparalleled Aman service deliver a guest experience like no other."
TIER-1 SOURCE
F3
Condé Nast Traveler
TIER-1 · MAJOR
2022
"If each phase of the Aman New York experience feels like the next step in an elaborate nesting process—from entering the quiet, ground-floor foyer that immediately removes you from…"
TIER-1 SOURCE
F4
Mr & Mrs Smith
TIER-3 · SPEC.
2023
"Aman translates to 'peace' in Sanskrit, and once you step foot in Aman New York – the hotel group's newest urban outpost, occupying the top 23 floors of the 1920s Crown Building –…"
TIER-3 SOURCE
F5
Men's Journal
TIER-4 · WRITER
2026
"Even in a city overflowing with five-star accommodations, Aman New York stands apart. The ultra-luxurious hotel, housed in the historic Crown Building on Fifth Avenue, delivers a…"
TIER-4 SOURCE
F6
Luxury Travel Diary
TIER-4 · WRITER
2024
"Aman New York is a self-contained world of lavish luxury, representing everything that its mother brand Aman tries to achieve"
TIER-4 SOURCE
F7
Qantas Travel Insider
TIER-4 · WRITER
2023
"The most luxurious resort brand in the world finally arrives in one of the world's best cities – what's not to love? Aman New York lives up to the hype with a hotel so elevated it…"
TIER-4 SOURCE
F8
InsideHook
TIER-4 · WRITER
2023
"The amenities are next level, with a decidedly zen sensibility. Think: clay walls, soaring ceilings and a soothing scent that seeps throughout the high-profile property; here it's…"
TIER-4 SOURCE
F9
The Points Guy
TIER-4 · WRITER
2023
"In short, Aman New York is not for everyone — and that's the point. The hotel is tailor-made for guests with deep pockets who wish to remain in the shadows. Visitors who don't care…"
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

The architecture, the suites, the spa pool, and the garden terraces all deliver on the rate. The three Michelin Keys are honest. What you are paying for is the Gathy-designed envelope and the feeling that Midtown stops at the door, and on both counts the hotel earns the room rate most nights.

THE OFF-BOOK READ

Non-guests can book Arva for breakfast or lunch if reservations open up, which is the only legal way into the building without a suite key. The Garden Terrace at 10am on a weekday is one of the quietest outdoor rooms in Midtown and a meaningful fraction of the Aman experience for a fraction of the rate.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

The Gathy Calm

Jean-Michel Gathy designed most of Aman's defining resorts from Amanpuri onwards and this is the one he built to prove the brand could work inside a 1921 Warren & Wetmore building without flinching. The palette is muted, the materials are stone and dark timber and pale plaster, every suite has a working fireplace and a deep Japanese soaking tub. Midtown disappears the moment the lift doors open.

FIELD · 001EX · A
ANGLE · 02

A Three-Floor Spa

The Aman Spa covers 25,000 square feet across three floors and centres on a 65-foot indoor pool ringed by fire pits and daybeds. Ten treatment rooms, a Russian banya, and two private Spa Houses for couples. Treatments are priced like the rooms. The pool alone looks unlike anything else in Manhattan and it is the reason some guests book without ever leaving the building.

FIELD · 002EX · B
ANGLE · 03

Arva and Nama

Two restaurants, both wrapped by a Garden Terrace that dines year-round over Fifth Avenue. Arva plates Southern Italian classics in a warm timbered room, Nama runs washoku Japanese cooking with an intimate omakase counter. A la carte breakfast at Arva is included in the room rate, which sounds small until you remember you are eating it on a private garden above 57th Street.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

83 suites in 1921 Crown Building (Gathy-designed Aman urban debut): service inconsistent at New York rate. Misses land louder at this rate.

02POINT · AUDIENCE

No published Instagram signal but Aman-Bhutan/Tokyo loyalty pulls global Aman repeat travellers and three-Michelin-Keys-aware luxury-press readers. Less Manhattan-Forbes-Five-Star than global-brand-test demographic.

03POINT · VARIANCE

83 suites: premier Park Suite (830sqft, working fireplace, Japanese soaking tub, Central Park frontage) is the move. Lower-floor non-park suites feel like different hotel for same money.

04POINT · COMPETITION

At $$$$$ Midtown, Aman competes with St. Regis, Baccarat, Mark. Wins on Aman-brand-quiet and Gathy Japanese-rarefied calm, not on Marriott Bonvoy or Beaux-Arts heritage.

§ 06 · PROXIMITY
The ground,
mapped.
4 ANCHORS
DISTRICT
Midtown
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
The Museum of Modern Art· Art Gallery4 min301m
St. Patrick's Cathedral· Church6 min502m
Carnegie Hall· Tourist Attraction6 min501m
Radio City Music Hall· Tourist Attraction7 min557m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

Generous amenities and the unparalleled Aman service deliver a guest experience like no other.

Robb Report, on Aman New York · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.10
FOUNDED
2022
ARCHITECT
JEAN-MICHEL GATHY / DENNISTON
KEYS
83 ROOMS
TIER
VERY HIGH
AIRPORT
JFK · 45M
INSTAGRAM
125K
DISTRICT
MIDTOWN
SUBJECT · AMAN NEW YORK
MIDTOWN · NEW YORK CITY
THE BRIEFING
Aman is the quietest luxury brand in the world and their first urban American hotel opened in August 2022 inside the Crown Building at 730 Fifth Avenue.

Eighty-three suites, all of them larger than a standard Manhattan studio, sit behind the 1921 limestone facade that once housed Harry Winston. Jean-Michel Gathy of Denniston drew Aman's whole Manhattan debut around a Japanese idea of rarefied calm, then threaded gold accents through it as a nod to the building's gilded spire.

The Michelin Keys Guide only awards three keys to four hotels in New York and Aman New York is one of them. Rates open deep in the four figures and climb steeply from there, which tells you everything about who the property is really for and why a single cancellation at the right moment can feel like a lottery win.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.02 · 14:12ZSYSTEMTier moved · High → Very High
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2026.01.01 · 00:00ZPRESSMen's Journal review filed
2024.01.01 · 00:00ZPRESSLuxury Travel Diary review filed
2024.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2023.01.01 · 00:00ZPRESSInsideHook review filed
2023.01.01 · 00:00ZPRESSThe Points Guy review filed
2023.01.01 · 00:00ZPRESSMr & Mrs Smith review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
VERY HIGHAMAN NEW YORK

Book 6-8 weeks ahead for fall peaks and holiday season; weekday stays open up inside three weeks during quiet months.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-006
BEST ROOM.

Go for a Premier Park Suite if you can. The Central Park frontage is the whole point of paying to stay on Fifth Avenue, the suites run around 830 square feet with a working fireplace and the deep Japanese soaking tub Aman is known for, and the lower-floor suites without park views feel like a different hotel for the same money.


  • PREMIER PARK SUITE
  • CENTRAL PARK FRONTAGE
  • JAPANESE SOAKING TUB
TIP · 02UB-NYC-006
THE WORKAROUND.

Book directly through an Aman-preferred travel advisor rather than the website. Aman's own loyalty programme is thin but advisors routinely unlock a $100 food and beverage credit, an upgrade at check-in, and confirmed restaurant reservations at Arva or Nama before you land. None of that is guaranteed, but none of it costs the rate either.


  • AMAN-PREFERRED ADVISOR
  • UNLOCKS F&B CREDIT
  • CONFIRMED UPGRADE PATH
TIP · 03UB-NYC-006
LOCAL TIP.

The Crown Building sits at 57th and Fifth, which puts Central Park, Bergdorf, MoMA, and the Plaza all inside a ten-minute walk. Aman runs a house car for drop-offs within a 15-block radius, included in the rate. Coming from JFK is a roughly 45 minute drive depending on traffic, from Newark it is closer to an hour.


  • 45 MIN FROM JFK
  • HOUSE CAR 15 BLOCKS
  • WALK TO BERGDORF

Aman New York is a self-contained world of lavish luxury, representing everything that its mother brand Aman tries to achieve

Luxury Travel Diary, on Aman New York · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#3 OF 85 · NEW YORK CITY
#3IN NEW YORK CITY · OF 85
#31GLOBALLY · OF 437
DOMINANT ON SEARCH · DOMINANT ON VIRAL · FIRM ON SOCIAL
INSTAGRAM DEMAND
125K
FIRM
TOP 45% · followers on file
SEARCH DEMAND
33K
DOMINANT
TOP 10% · monthly searches
CRITIC SCORE
9
FIRM
TOP 28% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
4/10
MODEST
TOP 82% · from guest reviews
VIRAL REACH
10/10
DOMINANT
TOP 15% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
125,336
@amannewyork
7-day
+498
+0.40%
28-day
+1,702
+1.38%
Read
Steady
UNBOOKABLE RANK#3#18VERY HIGHJun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#12 fastest-growing in New York City2#58 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-006
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at VERY HIGH. Book direct six to eight weeks out for fall peaks and holiday season. Skip if you can't face the park; the lower-floor suites without views feel like a different hotel.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-10
§18.9 · THE RAW FILE

The numbers behind the tiers

Aman New York · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
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Add to the dataset
COMING SOON
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When availability opens
COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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