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FILE
UB-NYC-140
SUBJECT
THE FREDERICK HOTEL
REGION
NEW YORK CITY
OPENED
1845
RENOVATED
2017
UPDATED
2026.07.18
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CASE FILE · SUBJECT PROFILE

The Frederick
Hotel.

HIGH · CONFIRMED
KEYS
131 rooms
PRICE
$$$
ARCHITECT
Sylvia Zofio
OPENED
1845
RENOVATED
2017
DISTRICT
Tribeca & Financial District
RESTAURANT
Fine Dining
AIRPORT
JFK · 45 min
FEATURED IN 4 MAJOR PUBLICATIONS
The Frederick Hotel
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 12K
A family-owned SLH property on West Broadway with a Primo's Art Deco bar and Serafina next to Tribeca GrillEXHIBIT A
FEATURED IN 4 MAJOR PUBLICATIONS
ASSESSMENT
45
RANK#67of 85
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
40
SOCIAL
20
SEARCH
100
GUEST
20
DESK NOTE
The Frederick is the Tribeca boutique you book when you want to feel like a regular by the third morning. You do not come here for the rooftop, the pool, or the scene. You come for the block, the service continuity, and the dinner built into the ground floor. For a certain kind of repeat New York traveler this is the strongest bet.
Filed by UB DESK · MENA
4 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC140 · @thefredericknyc
§ 02 · CRITIC DOSSIER
What they
filed.
4 REVIEWS
F1
Oyster
TIER-2 · AUTH.
2023
"Set on the border of Manhattan's trendy residential TriBeCa and the buttoned-up Financial District, the 131-room Cosmopolitan is a mid-range hotel with a stylish lobby and a…"
TIER-2 SOURCE
F2
SLH
TIER-2 · AUTH.
"Local heritage meets an eye for design at this Tribeca boutique hotel. On first appearances, The Frederick Hotel is a glimpse of old-time New York grandeur."
TIER-2 SOURCE
F3
Fodor's
TIER-2 · AUTH.
"The building dates from 1828 (and famously hosted Abraham Lincoln), and while a 2018 overhaul transformed the former Cosmopolitan Hotel into today's modern accommodations, you can…"
TIER-2 SOURCE
F4
EuroCheapo
TIER-4 · WRITER
2023
"The four-star Frederick Hotel (formerly the Cosmopolitan Hotel) in Tribeca is a good choice that is easily accessible to downtown New York with a subway station just outside the…"
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

The SLH membership is doing real work here. The service is the kind you only get at smaller properties. Primo's is a legitimately good bar that locals visit on its own. The hotel earns its Booking.com 8.4 through substance.

THE OFF-BOOK READ

Serafina Tribeca runs a brunch service in the three-story loft space that almost no hotel guest knows about and that fills up with downtown regulars by 11am on Sunday. Book a table by 10:30 and you get one of the most charming Tribeca brunch rooms at a fraction of the wait at Bubby's.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Family-Owned in a Chain-Owned Neighborhood

The Frederick is still run by a family and the service reflects that, with front desk staff who remember returning guests and a general manager on the floor most mornings. Repeat guests on Tripadvisor write about it as their Tribeca default for a reason. This level of continuity is rare at 131 rooms.

FIELD · 001EX · A
ANGLE · 02

Primo's and Serafina on the Ground Floor

Primo's is a legitimate Art Deco cocktail room with a full bar program and live DJ sets on weekends. Serafina Tribeca shares the building in a three-story loft space with original works by Argentinean artist Pato Paez, and it serves a modern Italian menu for three meals including in-room delivery.

FIELD · 002EX · B
ANGLE · 03

The Best Walking Tribeca Location

95 West Broadway puts you two blocks from the 9/11 Memorial, three from the Oculus, five from Frenchette, and a direct walk to every downtown subway. You are above the Chambers Street 1, 2, 3 stop. For people who walk New York, there is no better starting block in Tribeca.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

131 rooms in restored Gothic-revival building at 95 West Broadway: family-owned Tribeca boutique, billed as one of longest continuously operating NYC hotels. Small Luxury Hotels of the World member. No spa, pool, rooftop.

02POINT · AUDIENCE

No published Instagram signal. SLH membership plus Primo's Cocktail Lounge Art Deco DJ programme plus adjacent Serafina Tribeca + Tribeca Grill pull repeat-Tribeca-traveller-feel-like-regular demographic. 8.4 Booking.com through substance.

03POINT · VARIANCE

131 rooms: deluxe Queen 7th-8th floor facing West Broadway (clears neighboring rooflines for actual morning light). Avoid low-floor corner kings facing interior lot.

04POINT · COMPETITION

At $$$ in Tribeca, Frederick competes with 33 Hotel ($$$$ Stonehill Taylor) and Walker Tribeca. Wins on family-owned SLH membership plus Primo's + Serafina + Tribeca Grill ground-floor program, not on Brooklyn Bridge terrace views or Pierre Jeanneret lobby.

§ 06 · PROXIMITY
The ground,
mapped.
5 ANCHORS
DISTRICT
Tribeca & Financial District
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Whole Foods Market· Market3 min209m
One World Observatory· Tourist Attraction6 min458m
One World Trade Center· Tourist Attraction6 min490m
Ghostbusters Headquarters· Tourist Attraction6 min494m
Oculus World Trade Center· Shopping Mall6 min488m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

Local heritage meets an eye for design at this Tribeca boutique hotel. On first appearances, The Frederick Hotel is a glimpse of old-time New York grandeur.

SLH, on The Frederick Hotel · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.15
FOUNDED
1845
ARCHITECT
SYLVIA ZOFIO
RENOVATED
2017
KEYS
131 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
12K
DISTRICT
TRIBECA & FINANCIAL DISTRICT
SUBJECT · THE FREDERICK HOTEL
TRIBECA & FINANCIAL DISTRICT · NEW YORK CITY
THE BRIEFING
The Frederick Hotel is the kind of family-owned boutique New York has been quietly losing for a decade.

It sits at 95 West Broadway in Tribeca, in a restored Gothic-revival building that the hotel bills as one of the longest continuously operating hotels in the city, and it runs 131 rooms on a Small Luxury Hotels of the World membership.

Primo's Cocktail Lounge handles the Art Deco bar program on the ground floor with live DJ sets. Serafina Tribeca delivers the Italian food in a three-story loft space next door. Tribeca Grill is next door for the bigger occasion. It is quieter, smaller, and more personal than the buzzier Tribeca openings, and the location is as central as Tribeca gets.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
6 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.14 · 18:13ZSYSTEMTier moved · Moderate → High
2026.04.14 · 11:54ZPRESSFodor's review filed
2026.04.14 · 11:54ZPRESSSLH review filed
2026.04.14 · 07:15ZSYSTEMAdded to Unbookable index
2023.01.01 · 00:00ZPRESSOyster review filed
2023.01.01 · 00:00ZPRESSEuroCheapo review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHTHE FREDERICK HOTEL

Book 1-2 weeks ahead for Tribeca Festival and Sep-Dec peaks; off-season weekdays available within the same week.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-140
BEST ROOM.

Book a Deluxe Queen on the 7th or 8th floor facing West Broadway. The higher floors clear the neighboring rooflines and give you actual morning light. Avoid the corner kings on low floors which face an interior lot. Ask for an upper-floor room with park exposure.


  • DELUXE QUEEN 7TH/8TH
  • WEST BROADWAY LIGHT
  • UPPER PARK EXPOSURE
TIP · 02UB-NYC-140
THE WORKAROUND.

Primo's and Serafina both stay quieter on weeknights and the hotel does not require guests to book for in-room Serafina delivery. Order a pasta course upstairs and go down to Primo's for an after-dinner cocktail once the dining room clears. Most guests never combine the two, which is a mistake.


  • IN-ROOM SERAFINA
  • PRIMO'S COCKTAIL AFTER
  • FEW GUESTS COMBINE
TIP · 03UB-NYC-140
LOCAL TIP.

JFK via yellow cab through the Brooklyn Bridge is 40 to 55 minutes and $75 to $90. For coffee walk two blocks north to Laughing Man on Duane Street. For a dinner that is worth skipping Serafina for, book Tribeca Grill next door or Frenchette on Franklin.


  • 55 MIN FROM JFK
  • LAUGHING MAN TWO BLOCKS
  • TRIBECA GRILL NEXT DOOR
§ 14 · DEMAND SIGNALS
Where it
stands.
#66 OF 85 · NEW YORK CITY
#66IN NEW YORK CITY · OF 85
#290GLOBALLY · OF 437
DOMINANT ON SEARCH · FIRM ON BOOKING · MODEST ON CRITICS
INSTAGRAM DEMAND
12K
QUIET
TOP 94% · followers on file
SEARCH DEMAND
15K
DOMINANT
TOP 10% · monthly searches
CRITIC SCORE
4
MODEST
TOP 57% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
2/10
QUIET
TOP 100% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
11,778
@thefredericknyc
7-day
+62
+0.53%
28-day
+75
+0.64%
Read
Climbing
UNBOOKABLE RANK#64#78HIGHJun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#7 fastest-growing in New York City73#311 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-140
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct one to two weeks out for Tribeca Festival and September through December peaks. Skip the corner kings on low floors; they face an interior lot.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-15
§18.9 · THE RAW FILE

The numbers behind the tiers

The Frederick Hotel · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
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COMING SOON
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COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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