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HomeUnited StatesNew York CitySoHo, NoHo & NolitaThe Dominick
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FILE
UB-NYC-018
SUBJECT
THE DOMINICK
REGION
NEW YORK CITY
OPENED
2017
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

The
Dominick.

HIGH · CONFIRMED
KEYS
391 rooms
PRICE
$$$$$
ARCHITECT
Rockwell Group
OPENED
2017
DISTRICT
SoHo, NoHo & Nolita
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 6 MAJOR PUBLICATIONS
The Dominick
EXHIBIT A · NYC · NORTH AMERICA
● LIVE · 45K
A 391-room SoHo tower designed by Handel and Rockwell Group, set to rebrand as the first US Delano hotel in over a decade.EXHIBIT A
FEATURED IN 6 MAJOR PUBLICATIONS
ASSESSMENT
49
RANK#47of 88
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
100
CRITIC
70
SOCIAL
20
SEARCH
20
GUEST
50
DESK NOTE
The Dominick is a slightly dated five-star with serious bones, an unmatched pool, and a rebrand coming that will reset the price. Book it now while the room product is still under-marketed.
Filed by UB DESK · MENA
6 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@THEDOMINICKHOTEL · IG EVIDENCE
EX · A
FEED-NYC018 · @thedominickhotel
§ 02 · CRITIC DOSSIER · 6 INDEXED
What they
filed.
4 / 6 · CONSENSUS TIER-4
EXHIBIT · F1
Time Out New York
TIER-3 · SPEC.
2024
"Amazing views, a chic, poolside restaurant and a prime location make The Dominick a worthwhile stay"
EX · F1READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F2
La Jolla Mom
TIER-4 · WRITER
2025
"The Dominick stands out for several reasons. It's one of the only high-rise hotels downtown, offers true skyline views."
EX · F2READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F3
Country & Town House
TIER-4 · WRITER
2025
"As stylish and sophisticated as you might expect from a hotel in the ultra-trendy SoHo area, it's also brimming with a kind of intimate charm"
EX · F3READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F4
The Quality Edit
TIER-4 · WRITER
2023
"From the spacious room with ten-foot windows to visiting the Sisley Spa for a few of the most relaxing hours of my life"
EX · F4READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F5
OutThere Magazine
TIER-4 · WRITER
2023
"self-assured and unapologetically cool, if not a touch aloof. More condo/residence than hotel"
EX · F5READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F6
Matador Network
TIER-4 · WRITER
2022
"this hotel is the epitome of luxury and every moment spent there feels like you're getting your money's worth."
EX · F6READ SOURCE →
TIER-4 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Yes if you want a large room with a pool you can actually swim in. The Forbes Five-Star rating is real and the Fendi Casa fit-out is unique in New York. Less yes if you want trendy public spaces, the lobby is the part that needs the Delano refresh most.

THE OFF-BOOK READ

The 46th-floor suites have private terraces facing west, a rare outdoor feature on a Manhattan high-floor that almost no one mentions in reviews. Worth the upgrade fee if you can get one, and the sunset view over the Hudson is the best in the building.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

A 50-Meter Indoor Pool In SoHo

The Dominick has the only Olympic-length indoor pool in any Manhattan hotel, set inside a glass-walled spa floor with a sky-view ceiling. Most NYC hotel pools are decorative. This one is for actual lap swimming, and locals pay for day passes when guests do not fill it.

FIELD · 001EX · A
ANGLE · 02

Handel And Rockwell, Fendi Casa Inside

Handel Architects designed the tower, Rockwell Group did the interiors, and the rooms are the only ones in New York fully furnished by Fendi Casa. Sofas, headboards, side tables, leather-topped desks, marble bathrooms with soaking tubs facing the Hudson. The fit-out is genuinely high-end.

FIELD · 002EX · B
ANGLE · 03

The Last Year As The Dominick

Cain International closed the $175 million acquisition in October 2025 and the property rebrands as Delano SoHo in 2026, the first new US Delano in over a decade. Once the rebrand lands, expect Morgans Group nightlife DNA, a redesigned lobby, and a different rate card. The current operation is a quieter way in.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

391 rooms in 46-story Hudson Square tower (former Trump SoHo, rebranding to Delano SoHo 2026 after Cain $175M acquisition Oct 2025). Rooms large by Manhattan standards but interiors 2008-vintage.

02POINT · AUDIENCE

No Instagram signal: forbes 5-Star independent (last window before Delano flag rebrand resets rate) plus Fendi Casa fit-out across 391 rooms plus Rockwell Group interiors pulls last-pre-rebrand value-seekers.

03POINT · VARIANCE

391 rooms: park View or Hudson View Suite floors 30s-40s with Fendi Casa fit-out, marble soaking tub against the glass, floor-to-ceiling windows. 50-meter indoor pool is unique.

04POINT · COMPETITION

At $$$$$ in Hudson Square, Dominick competes with 11 Howard and SoHo competitors. Wins on 50-meter indoor pool and Fendi Casa fit-out, not on Mercer pedigree or Le Coucou restaurant.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
4 ANCHORS · ON FOOT
COORDINATES
40.7255° N · 74.0053° W
DISTRICT
SoHo, NoHo & Nolita
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Color Factory NYC· Tourist Attraction1 min34m
Trader Joe's· Market1 min48m
Comedy Cellar· Tourist Attraction8 min662m
Ghostbusters Headquarters· Tourist Attraction8 min653m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°018
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2017
ARCHITECT
ROCKWELL GROUP
KEYS
391 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
45K
DISTRICT
SOHO, NOHO & NOLITA
◉ FILED · UB-NYC-018
DOSSIER-OPEN
SUBJECT · THE DOMINICK
SOHO, NOHO & NOLITA · NEW YORK CITY
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

The Dominick has had two lives and is about to start a third. The 46-story tower at 246 Spring Street opened in 2008 as Trump SoHo, designed by Handel Architects with interiors by Rockwell Group and a Fendi Casa fit-out across all 391 rooms. The Trump family was removed in 2017 and the property took the Dominick name.

In October 2025, Cain International completed a $175 million acquisition and announced the property will rebrand as Delano SoHo in 2026, the first US Delano since the original Miami closure. For now it operates as a Forbes Five-Star independent with a 50-meter indoor pool and Acme on the ground floor. With 44k Instagram followers and a name change inbound, this is the last window to book it as the Dominick before rates reset under the Delano flag.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
7 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.12.07 · 00:00ZPRESSLa Jolla Mom review filed
2025.01.01 · 00:00ZPRESSCountry & Town House review filed
2024.10.09 · 00:00ZPRESSTime Out New York review filed
2023.08.06 · 00:00ZPRESSThe Quality Edit review filed
2023.01.01 · 00:00ZPRESSOutThere Magazine review filed
2022.07.14 · 00:00ZPRESSMatador Network review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
HIGHTHE DOMINICK

Book 4-6 weeks ahead for Fashion Week and Sep-Dec peaks; weekday stays usually open inside two weeks.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-NYC-018
BEST ROOM.

Book a Park View or Hudson View Suite on a high floor in the 30s or 40s. You get the floor-to-ceiling windows, the marble soaking tub set against the glass, the full Fendi Casa fit-out, and the kind of view that Trump-era buildings tend to oversell. Here it actually delivers.


  • PARK OR HUDSON VIEW SUITE
  • HIGH 30S OR 40S
  • FENDI CASA FIT-OUT
OPERATIVE · 02UB-NYC-018
THE WORKAROUND.

Use the spa pool early. The 50-meter pool is open from 6am and most guests do not show up until after 10. Swim a proper 2km before breakfast and the entire spa floor is effectively private. Day passes are sold to non-guests after 11am, which is when it fills up.


  • 50M POOL FROM 6AM
  • SWIM 2KM PRE-BREAKFAST
  • DAY PASSES AFTER 11AM
OPERATIVE · 03UB-NYC-018
LOCAL TIP.

Spring and Varick is a 45 to 60 minute taxi from JFK depending on traffic, or take the AirTrain to Jamaica then the E train direct to Spring Street. The E stop is two blocks from the door and runs every five minutes off-peak, often faster than the cab on a weekday afternoon.


  • 45–60 MIN FROM JFK
  • E TO SPRING DIRECT
  • TWO BLOCKS TO DOOR
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
4 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
DOMINANT ON BOOKING · STRONG ON CRITICS · FIRM ON GUESTS
INSTAGRAM DEMAND
45K
QUIET
followers on file
CRITIC CITATIONS
6
STRONG
reviews on file
BOOKING DIFFICULTY
100/100
DOMINANT
availability pressure
GUEST SCORE
5.0/10
FIRM
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#47 OF 88 · NEW YORK CITY
#47IN NEW YORK CITY · OF 88
#203GLOBALLY · OF 405
Room Demand
2/10
TOP 86%
Booking Difficulty
10/10
TOP 12%
Search Demand
2/10
TOP 92%
Critic Score
7/10
TOP 37%
Guest Score
5/10
TOP 48%
Viral Reach
2/10
TOP 94%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
49 0from 49
Room Demand
2 0
Booking Difficulty
10 0
Search Demand
2 0
Critic Score
7 0
Guest Score
5 0
Viral Reach
2 0

Signal stable — composite holding within ±2 points over 17 days (currently 49). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-NYC-018
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct four to six weeks out for Fashion Week and September through December peaks. Skip if Trump-era buildings put you off; the Dominick rebrand sits inside that shell.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
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§ 19 · ALSO ON FILE — NEW YORK CITY
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