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FILE
UB-NYC-145
SUBJECT
THE MAKER HOTEL
REGION
NEW YORK CITY
OPENED
2020
UPDATED
2026.07.18
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CASE FILE · SUBJECT PROFILE

The Maker
Hotel.

HIGH · CONFIRMED
KEYS
11 rooms
PRICE
$$$$
ARCHITECT
Mapos
OPENED
2020
DISTRICT
Outer Boroughs & Hudson Valley
RESTAURANT
Multiple
AIRPORT
SWF · 90 min
EXTREME ROOM DEMAND RATIOFEATURED IN 8 MAJOR PUBLICATIONS
The Maker Hotel
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 103K
Three historic Hudson buildings, eleven rooms, one Italian conservatory restaurant.EXHIBIT A
EXTREME ROOM DEMAND RATIOFEATURED IN 8 MAJOR PUBLICATIONS
ASSESSMENT
59
RANK#15of 85
UNBOOKABILITY · / 100
DEMAND
90
SCARCITY
60
CRITIC
70
SOCIAL
60
SEARCH
20
GUEST
20
DESK NOTE
The Maker is a single-author hotel in a category that has almost forgotten what that looks like. It should be visited for exactly what it is, not compared to properties with design firms and investor committees.
Filed by UB DESK · MENA
8 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC145 · @themakerhotel
§ 02 · CRITIC DOSSIER
What they
filed.
8 REVIEWS
F1
MICHELIN Guide
TIER-1 · MAJOR
2025
"The founders of the natural skincare brand Fresh were trailblazers in the 'clean beauty' business. Their latest venture, a bohemian-chic boutique hotel in downtown Hudson, is a few…"
TIER-1 SOURCE
F2
Condé Nast Traveler
TIER-1 · MAJOR
2021
"Once inside, you'll need some time to take in the sheer wealth of design details, which span everything from the La Belle Époque and Art Deco periods to Mid-Century Modern. The…"
TIER-1 SOURCE
F3
New York Times (T Magazine)
TIER-1 · MAJOR
2021
"In Upstate New York, a Hotel Dedicated to Creatives — featuring The Maker Hotel as a design-forward 11-room boutique hotel created by Fresh founders Lev Glazman and Alina Roytberg…"
TIER-1 SOURCE
F4
Tablet Hotels
TIER-2 · AUTH.
2024
"The founders of the natural skincare brand Fresh were trailblazers in the 'clean beauty' business. Their latest venture, a bohemian-chic boutique hotel in downtown Hudson, is a few…"
TIER-2 SOURCE
F5
Indagare
TIER-2 · AUTH.
"a jewel of a boutique hotel created by the co-founders of the beauty brand Fresh, Lev Glazman and Alina Roytberg"
TIER-2 SOURCE
F6
A Hotel Life
TIER-4 · WRITER
2023
"Hudson meets nineteenth-century Industrial Design, La Belle Époque, Art Deco and sensuality"
TIER-4 SOURCE
F7
The Quality Edit
TIER-4 · WRITER
2022
"a feeling of permanence, a sense that the room and all of the furnishings and decorative items in it had always been there"
TIER-4 SOURCE
F8
InsideHook
TIER-4 · WRITER
2021
"The Maker offers guests a bespoke experience that fuses aestheticism with corporal comfort. Every inch of the property is devoted to cultivating a sensorial experience anchored by…"
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Yes, with the right expectations. If you have been to Fresh flagship stores and understood the sensibility, you already know what is coming. If you have not, you need to commit to the aesthetic before you book.

THE OFF-BOOK READ

The on-site cafe and cocktail lounge are open to Hudson locals and run as meeting spots for the town. Guests who treat the lounge as their living room get the most out of a stay and end up inside the rhythm of Warren Street.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Glazman and Roytberg Designed Every Room Themselves

Most boutique hotels hire a firm. The Makers hired no one. Glazman's art collection is on the walls, his fragrance obsession runs the lighting program, and the antiques were sourced personally over years. The result is a hotel that reads like a private home opened by someone with real taste and no committee.

FIELD · 001EX · A
ANGLE · 02

Four Named Suites, Each a Character Study

The Architect, the Writer, the Artist, and the Gardener each commit to a different narrative. The Architect runs at 715 square feet with a single slab granite fireplace. The Gardener uses restored wrought iron fencing as a room divider. The Writer is a library. The Artist has a gallery wall and a clawfoot tub. Few 11-room hotels show this level of conceptual restraint.

FIELD · 002EX · B
ANGLE · 03

MICHELIN Key Recognition for a House-Scale Property

MICHELIN awarded The Maker a Key in 2025 under the same criteria it applies to 200-room luxury resorts. For a property this small to clear the bar on architecture, service, personality, value, and neighborhood contribution is rare. The Key confirmed what CNT had already named with a Hot List slot in 2021.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

11 rooms across Georgian mansion + Greek Revival + 19th-century carriage house on Warren Street, Hudson. Fresh-beauty-brand founders Lev Glazman + Alina Roytberg single-author design (no hired firm). Maximalist; weekend sellouts.

02POINT · AUDIENCE

No published Instagram signal. Single-author Glazman + Roytberg (sold Fresh to LVMH after 30 years) plus MICHELIN Key 2025 plus 70%+ antique/salvage decorative objects pull Fresh-flagship-aware design-press readers.

03POINT · VARIANCE

11 suites named after creative archetypes. The Architect (largest, single-slab granite fireplace) is the move. The Writer for quieter different mood. Conservatory restaurant fills weekends with Hudson locals + day-trippers.

04POINT · COMPETITION

At $$$$ in Hudson, The Maker competes with Rivertown Lodge ($$$$ Workstead) and Hotel Kinsley ($$$$ Studio Robert McKinley). Wins on single-author Glazman/Roytberg vision plus 70% antique decorative objects, not on Workstead template-origin or Hudson-Valley-Bonvoy.

§ 06 · PROXIMITY
The ground,
mapped.
2 ANCHORS
DISTRICT
Outer Boroughs & Hudson Valley
REGION
New York City
NEAREST AIRPORT
SWF · 90 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
feast & floret· Market1 min86m
Spotty Dog Books & Ale· Book Store5 min429m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

a jewel of a boutique hotel created by the co-founders of the beauty brand Fresh, Lev Glazman and Alina Roytberg

Indagare, on The Maker Hotel · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.05.17
FOUNDED
2020
ARCHITECT
MAPOS
KEYS
11 ROOMS
TIER
HIGH
AIRPORT
SWF · 90M
INSTAGRAM
103K
DISTRICT
OUTER BOROUGHS & HUDSON VALLEY
SUBJECT · THE MAKER HOTEL
OUTER BOROUGHS & HUDSON VALLEY · NEW YORK CITY
THE BRIEFING
Lev Glazman and Alina Roytberg built Fresh, the beauty brand, over 30 years before selling it to LVMH.

They designed The Maker themselves without a hired firm. Eleven rooms spread across a Georgian mansion, a Greek Revival building, and a 19th-century carriage house on Warren Street in Hudson.

Each suite is named after a creative archetype. Over 70 percent of the decorative objects are antique or built from salvage. MICHELIN gave it a Key in 2025. The Italian restaurant runs out of a glass conservatory. The hotel has its own fragrance line.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.14 · 18:13ZSYSTEMTier moved · Very High → High
2026.07.06 · 21:18ZSYSTEMTier moved · High → Very High
2026.04.14 · 11:54ZPRESSIndagare review filed
2026.04.14 · 07:44ZSYSTEMAdded to Unbookable index
2025.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2024.01.01 · 00:00ZPRESSTablet Hotels review filed
2023.05.01 · 00:00ZPRESSA Hotel Life review filed
2022.11.05 · 00:00ZPRESSThe Quality Edit review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHTHE MAKER HOTEL

Book 4-6 months ahead for fall foliage weekends; with only eleven keys, weekday and January cancellations are your shot.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-145
BEST ROOM.

The Architect suite if you can get it. It is the largest, the most committed to its theme, and the single-slab granite fireplace is the kind of object that anchors a weekend. The Writer is the runner-up for a different mood entirely and a quieter room.


  • ARCHITECT SUITE
  • SINGLE-SLAB GRANITE FIREPLACE
  • WRITER RUNNER-UP
TIP · 02UB-NYC-145
THE WORKAROUND.

Weekday bookings in the first week of December or the last week of April are the quietest. Book the conservatory restaurant when you reserve the room, since it fills on weekends with Hudson locals and day-trippers from the city.


  • FIRST WEEK DECEMBER
  • LAST WEEK APRIL
  • BOOK CONSERVATORY EARLY
TIP · 03UB-NYC-145
LOCAL TIP.

Amtrak runs directly to Hudson station, which is eight blocks from the hotel. It is faster and cheaper than driving from the city and the station itself is historic. Stewart and Albany are both roughly 45 minutes by car if you are flying in. Warren Street has the best independent gallery density outside of Brooklyn.


  • AMTRAK TO HUDSON
  • 8 BLOCKS TO HOTEL
  • WARREN STREET GALLERIES

a feeling of permanence, a sense that the room and all of the furnishings and decorative items in it had always been there

The Quality Edit, on The Maker Hotel · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#15 OF 85 · NEW YORK CITY
#15IN NEW YORK CITY · OF 85
#106GLOBALLY · OF 437
DOMINANT ON SOCIAL · STRONG ON CRITICS · FIRM ON BOOKING
INSTAGRAM DEMAND
103K
DOMINANT
TOP 13% · followers on file
SEARCH DEMAND
40
QUIET
TOP 100% · monthly searches
CRITIC SCORE
8
STRONG
TOP 16% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
6/10
FIRM
TOP 56% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
103,128
@themakerhotel
7-day
+193
+0.19%
28-day
+670
+0.65%
Read
Steady
UNBOOKABLE RANK#13#15Jun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#31 fastest-growing in New York City3#76 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-145
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct four to six months out for fall foliage weekends. Skip if themed rooms feel forced to you; the Maker commits hard to the conceit and means it.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
§18.9 · THE RAW FILE

The numbers behind the tiers

The Maker Hotel · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Send a Tip
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
85 RANKED

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