UNBOOKABLE.
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FILE
UB-NYC-139
SUBJECT
THE MOORE
REGION
NEW YORK CITY
OPENED
2021
UPDATED
2026.07.18
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CASE FILE · SUBJECT PROFILE

The
Moore.

MODERATE · CONFIRMED
KEYS
81 rooms
PRICE
$$$
ARCHITECT
Vanessa Guilford
OPENED
2021
DISTRICT
Chelsea & Flatiron
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 4 MAJOR PUBLICATIONS
The Moore
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 12K
An 81-room Design Hotels member on West 22nd with Italian-rooted interiors and a rooftop wine barEXHIBIT A
FEATURED IN 4 MAJOR PUBLICATIONS
ASSESSMENT
43
RANK#71of 85
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
30
SOCIAL
100
SEARCH
40
GUEST
40
DESK NOTE
The Moore is a calm bet in a neighborhood that has gone louder every year. If you want a boutique with real interiors, a quiet block, and a wine program instead of a DJ, this is your hotel. If you want scale, buzz, and room service at 11pm, book elsewhere in Chelsea.
Filed by UB DESK · MENA
4 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC139 · @themoorenyc
§ 02 · CRITIC DOSSIER
What they
filed.
4 REVIEWS
F1
Design Hotels
TIER-2 · AUTH.
"An intimate building at one with the community that embraces it, The Moore greets guests with a classic façade that has deliberately been left untouched yet, at the same time,…"
TIER-2 SOURCE
F2
Time Out New York
TIER-3 · SPEC.
"The Moore is a boutique hotel stay to remember, and the more you glance the more you'll want to cozy up in one of the 81 guest rooms."
TIER-3 SOURCE
F3
A Hotel Life
TIER-4 · WRITER
2023
"The Moore Hotel is a gem hotel tucked in the heart of Chelsea, New York. Located on an adorable tree-lined, brownstone block. It's a walkable distance to Meatpacking District,…"
TIER-4 SOURCE
F4
Hospitality Design
TIER-4 · WRITER
2023
"The intimate 81-room boutique concept honors the history of both the neighborhood and the site, which was the former home of poet and scholar Clement Clarke Moore. The design by…"
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Being on Clement Clarke Moore's old land gives the hotel a real story, not a manufactured one. The Guilford interiors are a legitimate reason to book. The rooftop wine program is a quiet success that regulars have started to notice.

THE OFF-BOOK READ

Cafe Moore on the ground floor operates as a neighborhood coffee bar for West 22nd Street residents, and a proper espresso with a table on the sidewalk in the morning is one of the most underused Chelsea experiences going.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Actually Quiet Chelsea

West 22nd Street between 8th and 9th is one of the most intact brownstone blocks in the neighborhood. The Moore sits on it, which means you walk out the front door onto a tree-lined residential street rather than the steady 7th Avenue rush. For Chelsea the calm is unusual and load-bearing.

FIELD · 001EX · A
ANGLE · 02

A Rooftop Built Around Wine

Moore Wine on the roof is not a cocktail program with wine as an afterthought. The list is the point, the glass pours run deep, and the space holds a fraction of the crowd of the bigger Chelsea rooftops. You book the roof for the list and the view of the neighborhood, not for a scene.

FIELD · 002EX · B
ANGLE · 03

Vanessa Guilford Rooms That Actually Feel Residential

Guilford's interiors lean quiet, with off-white textured walls, fumed oak floors, teak paneling, and Italian-inflected furniture. The rooms are small by American standards but they feel like someone lived in them rather than a generic boutique spec, which is rare in the neighborhood.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

81 rooms in 6-story Chelsea boutique on West 22nd Street since autumn 2021: built on former Clement Clarke Moore estate (St. Nicholas poem author, 19th-century scholar who shaped neighborhood). No formal restaurant; Cafe Moore + rooftop Wine Bar.

02POINT · AUDIENCE

No published Instagram signal. Vanessa Guilford fumed-oak + teak interiors plus Italian-design palette plus Design Hotels Member status pull design-press readers and rooftop wine program loyalists. Less Chelsea-DJ than tree-lined-brownstone demographic.

03POINT · VARIANCE

81 rooms: king with park view 4th-5th floor north (clears tree line in summer, real light, park-side measurably quieter than building-side facing adjacent lot).

04POINT · COMPETITION

At $$$ in Chelsea, The Moore competes with Romer Hell's Kitchen ($$$$$ Lapidus) and Hotel Indigo LES ($$$ Mr. Purple). Wins on Clement Clarke Moore real-story-not-manufactured plus Guilford interiors, not on Lapidus pedigree or Mr. Purple rooftop.

§ 06 · PROXIMITY
The ground,
mapped.
6 ANCHORS
DISTRICT
Chelsea & Flatiron
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
The High Line· Park7 min578m
Trader Joe's· Market7 min569m
Starbucks Reserve Roastery New York· Tourist Attraction7 min599m
Chelsea Market· Market8 min615m
Museum of Illusions - New York· Museum8 min626m
Madison Square Garden· Stadium10 min823m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

The Moore is a boutique hotel stay to remember, and the more you glance the more you'll want to cozy up in one of the 81 guest rooms.

Time Out New York, on The Moore · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.05.17
FOUNDED
2021
ARCHITECT
VANESSA GUILFORD
KEYS
81 ROOMS
TIER
MODERATE
AIRPORT
JFK · 45M
INSTAGRAM
12K
DISTRICT
CHELSEA & FLATIRON
SUBJECT · THE MOORE
CHELSEA & FLATIRON · NEW YORK CITY
THE BRIEFING
The Moore opened in autumn 2021 on West 22nd Street in Chelsea, on the former estate of Clement Clarke Moore, the 19th-century scholar who wrote A Visit from St.

Nicholas and whose family gave the neighborhood its character. The six-story building holds 81 rooms, a ground floor Cafe Moore, and a rooftop Wine Bar and Moore Wine program.

Interiors are by Vanessa Guilford with a palette rooted in Italian design, wide-plank fumed oak floors, and teak wall paneling. It is a Design Hotels member and a genuinely quiet alternative to the busier Chelsea and Flatiron openings, on a tree-lined brownstone block two minutes from the High Line.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
5 ENTRIES
TIMESTAMPCHANNELENTRY
2026.04.14 · 11:54ZPRESSTime Out New York review filed
2026.04.14 · 11:54ZPRESSDesign Hotels review filed
2026.04.14 · 07:15ZSYSTEMAdded to Unbookable index
2023.01.01 · 00:00ZPRESSA Hotel Life review filed
2023.01.01 · 00:00ZPRESSHospitality Design review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
MODERATETHE MOORE

Book 1-2 weeks ahead for Frieze and fall weekends; weekday and January stays usually available within the same week.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-139
BEST ROOM.

Request a King with park view on the fourth or fifth floor facing north toward Clement Clarke Moore Park. The higher floors clear the tree line in summer and give you real light, and the park side is measurably quieter than the building side facing the adjacent lot.


  • KING PARK VIEW 4TH/5TH NORTH
  • CLEMENT CLARKE MOORE PARK
  • ABOVE TREE LINE
TIP · 02UB-NYC-139
THE WORKAROUND.

The Moore does not have a formal restaurant so breakfast happens at Cafe Moore on the ground floor. It runs a barista program from 7am and rarely has more than a short line. Grab a pastry and an espresso and walk two blocks to the High Line entrance at 20th Street for the first hour before the tourists.


  • CAFE MOORE FROM 7AM
  • SHORT LINE PASTRY
  • HIGH LINE FIRST HOUR
TIP · 03UB-NYC-139
LOCAL TIP.

JFK is a 45 minute yellow cab via the Holland Tunnel or about an hour on the A train from 14th Street to Howard Beach and the AirTrain for $11. For dinner book Cookshop or Cafe China nearby. For a proper walk head west to the High Line entrance at 20th Street.


  • 55 MIN FROM JFK
  • COOKSHOP NEARBY
  • 20TH ENTRANCE QUIET
§ 14 · DEMAND SIGNALS
Where it
stands.
#71 OF 85 · NEW YORK CITY
#71IN NEW YORK CITY · OF 85
#312GLOBALLY · OF 437
DOMINANT ON VIRAL · FIRM ON BOOKING · MODEST ON SEARCH
INSTAGRAM DEMAND
12K
QUIET
TOP 94% · followers on file
SEARCH DEMAND
480
MODEST
TOP 64% · monthly searches
CRITIC SCORE
4
MODEST
TOP 81% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
4/10
MODEST
TOP 82% · from guest reviews
VIRAL REACH
10/10
DOMINANT
TOP 15% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
11,702
@themoorenyc
7-day
+19
+0.16%
28-day
+23
+0.20%
Read
Steady
UNBOOKABLE RANK#71#85Jun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#38 fastest-growing in New York City22#312 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-139
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at MODERATE. Book direct one to two weeks out for Frieze and fall weekends. Skip if you need on-site dining; only Cafe Moore on the ground runs reliably.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
§18.9 · THE RAW FILE

The numbers behind the tiers

The Moore · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Send a Tip
Add to the dataset
COMING SOON
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When availability opens
COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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