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FILE
UB-MAR-057
SUBJECT
RIAD POMPON
REGION
MARRAKECH
OPENED
2023
RENOVATED
2023
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

Riad
Pompon.

MODERATE · CONFIRMED
KEYS
5 rooms
PRICE
$$$
OPENED
2023
RENOVATED
2023
DISTRICT
Medina
RESTAURANT
Casual
AIRPORT
RAK · 20 min
Riad Pompon
EXHIBIT A · MAR · AFRICA
● LIVE · 17K
Riad Pompon. Exceptional breakfast. The newest Medina boutique with pets welcome.EXHIBIT A
ASSESSMENT
41
RANK#57of 50
UNBOOKABILITY · / 100
DEMAND
70
SCARCITY
50
CRITIC
10
SOCIAL
90
SEARCH
0
GUEST
30
DESK NOTE
Adults only and pets welcome in the same riad. Pompon found the gap nobody else in the Medina was serving. Five rooms, exceptional breakfast, 2023. The freshest riad with the most unusual welcome policy.
Filed by UB DESK · MENA
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@RIAD_POMPON · IG EVIDENCE
EX · A
FEED-MAR057 · @riad_pompon
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Riad Pompon is a five-room mid-tier property with a playful aesthetic that leans colourful and warm rather than serious. For travellers who want a riad without the reverent atmosphere of the high-end places, it works. The trade is that the food offering is basic, the pool is plunge-only, and the Instagram presence does not quite match the rate relative to competitors.

THE OFF-BOOK READ

Pompon sits a few minutes from one of the better quiet cafes in the medina, a place locals go for mint tea after work. It opens later than the tourist cafes and closes later, so it becomes the after-dinner stop rather than the morning one.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

Adults Only, Pets Welcome

The combination of adults-only and pet-friendly is rare in the Medina. The policy opens the riad to pet owners seeking a child-free atmosphere.

FIELD · 001EX · A
ANGLE · 02

2023 Fresh Build

The 2023 opening means new surfaces, current design, and no deferred maintenance.

FIELD · 002EX · B
ANGLE · 03

Exceptional Breakfast

Exceptional breakfast at five rooms with a 2023 opening means the kitchen is focused and current.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

Five adults-only rooms with a 2023 colourful aesthetic. Pet-friendly plus adults-only is unusual for the Medina. Service still calibrating.

02POINT · AUDIENCE

16,000 Instagram followers pull colour-leaning slow-travel guests with pets: small but specific demographic, not the broad Instagram-tour crowd.

03POINT · VARIANCE

Five rooms share the colourful-warm aesthetic; differences are in courtyard exposure and floor. Pet arrangements vary by room. Confirm at booking.

04POINT · COMPETITION

At $$$ in the Medina, Pompon competes with Botanica and Berbere. Pompon wins on adults-only-with-pets policy, not on architect credentials or food programme.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
31.6280° N · 7.9845° W
DISTRICT
Medina
REGION
Marrakech
NEAREST AIRPORT
RAK · 20 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Souk Semmarine· Market4 min337m
Madrasa Ben Youssef· Tourist Attraction6 min476m
Jemaa el-Fnaa· Tourist Attraction6 min489m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°057
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2023
RENOVATED
2023
KEYS
5 ROOMS
TIER
MODERATE
AIRPORT
RAK · 20M
INSTAGRAM
17K
DISTRICT
MEDINA
◉ FILED · UB-MAR-057
DOSSIER-OPEN
SUBJECT · RIAD POMPON
MEDINA · MARRAKECH
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

Riad Pompon opened in 2023 with five adults-only rooms and a pet-friendly policy in the Medina. Exceptional breakfast included. Over 16,000 followers. Twenty minutes from RAK airport.

The adults-only and pet-friendly combination is unusual for a Medina riad. Five rooms since 2023 means fresh design and calibrating service.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
2 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.11 · 00:00ZSIGINTBaseline signal snapshot registered · IG 16,656 followers · search 0/mo
2026.03.29 · 13:37ZSYSTEMAdded to Unbookable index
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
MARRAKECH · SEASON CYCLE

Book December four to six months out. OctoberNovember is the value window. Skip summer unless heat-tolerant.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderHighPeak
WEATHER IN MARRAKECH
22930000092424°24°24°29°31°32°40°39°34°28°28°22°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBShoulderCool budget window

Demand drops to 40-45, the lowest non-summer levels, opening a four-to-six-week value stretch for medina-immersion travelers. Daytime highs stay at 24°C, comfortable for medina walking and the souks, though evenings turn cool enough to want a layer. Rates settle 30-50% below spring equivalents and Ultra-tier riads (Riad BE, Le Riad Yasmine) show genuine availability inside two weeks. No major events compete for inventory until Easter approaches in late March, with availability holding steady across all sub-regions.

MARHighRainy spring pre-heat

March is the wettest month on the Marrakech calendar (9 rain days versus the usual 2-3), and demand reaches 65 even with the weather caveat. Temperatures hold at 23°C, with light layers covering daytime walking and rooftop pools staying too cool to use until April. Pre-Easter pressure pushes some Ultra-tier rooms tight; book three weeks out for Riad BE or El Fenn. The Atlas snow melt feeds the rivers around Setti Fatma, a worthwhile day trip if the showers cooperate.

APRHighEaster and dry-spring peak

April flips the rain pattern (three days of showers versus March''s nine) and pushes demand to 70 as Europe''s school holidays land. Easter week is the tightest single window outside December and Ultra-tier riads typically need four to six weeks of lead time. Highs jump to 29°C, with shade mattering from early afternoon and souk shopping moving to morning or covered routes. Ramadan shifts annually; when it overlaps April, restaurants run reduced daytime hours but hotels stay fully open.

MAYShoulderHeat-tolerance pivot

May is the heat-tolerance pivot, with 31°C highs, zero rain days, and demand sliding to 55 as European school terms resume and Easter pricing recedes. For travelers who can handle direct sun by 11am, this is the sharpest value-for-experience window on the calendar. Riad courtyards and plunge pools shift from amenity to necessity, with rooftop access deciding which property stays usable past midday. Late-May rates typically dip below April equivalents for the same property; book direct rather than through OTAs to capture the discount.

JUN-AUGLowSummer collapse

July hits 40°C and August 39°C, making the medina thermally hostile from 10am to 6pm, with demand collapsing to 15-20 at the floor. Properties that show sold-out from October through April (Riad BE, El Fenn, La Sultana) show wide-open availability across these three months. The medina''s thick walls, internal courtyards and rooftop pools were engineered for exactly this climate; properties without those features become unusable.

SEPShoulderSeptember transition

September drops the temperature five degrees from August to a 34°C high, still hot but the shift registers in late afternoons and evenings. Demand more than doubles to 35 as European travelers return, but autumn pricing hasn''t kicked in yet, leaving same-property October rates noticeably higher than September equivalents. The Hivernage pool circuit reopens fully and Atlas day trips work without dawn-or-dusk bracketing constraints, restoring the full range of Marrakech daytime options. Two weeks of lead time still gets Ultra-tier rooms before the 1-54 Festival rush in October starts compressing the calendar.

OCTHigh1-54 Festival rush

October rebuilds the calendar: demand jumps to 80, temperatures hit 28°C, and the 1-54 Festival pulls art-world bookings into Hivernage and the Palmeraie for two weeks. Rain returns to nine days, matching March, so afternoon plans need a flexibility margin even though showers usually clear within hours. Ultra-tier inventory tightens on festival weekends; book six weeks ahead minimum, longer if you need a Hivernage or central-medina address. Late October stabilizes the weather window: warm, dry by month-end, mosquitoes gone, and just before the autumn pricing peak.

NOVHighThe underpriced month

November is the data anomaly, with demand reaching 85 (the second-highest reading after December) but rates running 30-60% below spring equivalents because European school holidays don''t cover the month. Two rain days versus October''s nine, the same 28°C highs, no major festival pulling premium-rate bookings: November is October''s shadow on every dimension except price. Properties that quietly hike November rates get exposed by direct-channel availability checks; book direct for the visible price. For medina-immersion travelers, November offers the strongest quality-to-cost equation outside the December peak; book at least four weeks ahead before lockdown drains availability.

DECPeakThe single peak window

December hits demand 100, the year''s single peak, driven by New Year''s Eve and European winter-sun bookings stacking inside a tight two-week corridor. Plan four to six months ahead for Ultra-tier riads; three months is already late for Riad BE, Le Riad Yasmine or El Fenn during the NYE window. Temperatures hit a mild 22°C and rain holds to four days, making December''s weather as reliable as November''s despite the festive overhead. The week between Christmas and NYE specifically locks out, with early-December dates softer if New Year''s specifically isn''t the draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
MODERATERIAD POMPON

1-2 weeks

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-MAR-057
BEST ROOM.

All five include exceptional breakfast. Pet policies should be confirmed.

OPERATIVE · 02UB-MAR-057
THE WORKAROUND.

Book direct.

OPERATIVE · 03UB-MAR-057
LOCAL TIP.

Twenty minutes from RAK airport. Medina walkable.

§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
3 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
STRONG ON SOCIAL · FIRM ON BOOKING · MODEST ON GUESTS
INSTAGRAM DEMAND
17K
STRONG
followers on file
BOOKING DIFFICULTY
55/100
FIRM
availability pressure
GUEST SCORE
3.0/10
MODEST
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#57 OF 72 · MARRAKECH
#57IN MARRAKECH · OF 72
#305GLOBALLY · OF 405
Room Demand
7/10
TOP 28%
Booking Difficulty
5/10
TOP 70%
Search Demand
0/10
TOP 100%
Critic Score
1/10
TOP 100%
Guest Score
3/10
TOP 86%
Viral Reach
9/10
TOP 10%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
41 0from 41
Room Demand
7 0
Booking Difficulty
5 0
Search Demand
0 0
Critic Score
1 0
Guest Score
3 0
Viral Reach
9 0

Signal stable — composite holding within ±2 points over 17 days (currently 41). No single dimension moved more than the rest.

Submit Intel
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — MARRAKECH
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