UNBOOKABLE.
HomeMoroccoMarrakechMedinaLe Riad Yasmine
Back to Marrakech (65)
FILE
UB-MAR-001
SUBJECT
LE RIAD YASMINE
REGION
MARRAKECH
OPENED
2002
RENOVATED
2015
UPDATED
2026.07.10
← PREV · RANK 05← PREVAmanjenaULTRA
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CASE FILE · SUBJECT PROFILE

Le
Riad Yasmine.

ULTRA · CONFIRMED
KEYS
8 rooms
PRICE
$$
ARCHITECT
unknown; design by owners Alice Tassery & Gabriel Paris
OPENED
2002
RENOVATED
2015
DISTRICT
Medina
RESTAURANT
Casual
AIRPORT
RAK · 20 min
EXTREME ROOM DEMAND RATIOFEATURED IN 12 MAJOR PUBLICATIONS
Le Riad Yasmine
EXHIBIT A · MAR · AFRICA
● LIVE · 151K
Alice and Gabriel took over his father's riad in 2015 and accidentally created Morocco's most photographed hotel.EXHIBIT A
EXTREME ROOM DEMAND RATIOFEATURED IN 12 MAJOR PUBLICATIONS
ASSESSMENT
76
RANK#06of 65
UNBOOKABILITY · / 100
DEMAND
100
SCARCITY
100
CRITIC
90
SOCIAL
60
SEARCH
20
GUEST
50
DESK NOTE
Gabriel's father almost sold this riad to a stranger. Instead, a French couple with no hotel experience moved to Marrakech and accidentally built Morocco's most in-demand eight-room guesthouse. There are fancier riads in the Medina. There are bigger pools. None of them has a two-month waitlist.
Filed by UB DESK · MENA
12 critic reviews
§ 01 · PHOTO ARCHIVE
The evidence.
@LERIADYASMINE
IMG-MAR001-A · @leriadyasmine
IMG-MAR001-B · @leriadyasmine
IMG-MAR001-C · @leriadyasmine
IMG-MAR001-D · @leriadyasmine
§ 02 · CRITIC DOSSIER
What they
filed.
12 REVIEWS
EXHIBIT · F1
Fodor's
TIER-2 · AUTH.
"Arguably the most popular and recognizable riad in Marrakech, found Instagram fame in 2016"
EX · F1READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F2
Elite Daily
TIER-3 · SPEC.
"Many have dubbed this ethereal watering hole as the world's most photogenic pool"
EX · F2READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F3
Going Home Broke
TIER-4 · WRITER
2025
"Even more amazing than photos could ever convey"
EX · F3READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F4
Tiny Travelship
TIER-4 · WRITER
2023
"Tranquil and incredibly welcoming...feels a world away"
EX · F4READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F5
The Traveling Child
TIER-4 · WRITER
2021
"One of the most sought after riads...why we loved our stay"
EX · F5READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F6
My Feet Will Lead Me
TIER-4 · WRITER
2021
"Trendy boutique hotel...attention to every detail"
EX · F6READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F7
Bon Traveler
TIER-4 · WRITER
2019
"You pass through a hallway into a bright tiled courtyard, lavished in greens. The noise of the city completely disappears and it is ever so peaceful"
EX · F7READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F8
The Perfect Hideaway
TIER-4 · WRITER
"A haven of peace inside the bustling medina — 7 Moorish rooms around a stunning pool"
EX · F8READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F9
The Blonde Abroad
TIER-4 · WRITER
"One of Instagram's most famous spots — a quiet oasis in the buzzing city of Marrakech"
EX · F9READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F10
Chasing Foxes
TIER-4 · WRITER
"Just existing here made me feel like I was having an authentic Moroccan experience"
EX · F10READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F11
Maison Flâneur
TIER-4 · WRITER
"The real magic lies in the quaint and warm atmosphere — a haven of peace in the Medina"
EX · F11READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F12
Moroccan Must Haves
TIER-4 · WRITER
"The most Instagrammable pool of the riads in Marrakech — breakfast was absolutely delicious"
EX · F12READ SOURCE →
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Yes, with caveats. The emerald zellige courtyard pool is as photogenic in person as it is on Instagram, the tadelakt walls and Moroccan rugs feel genuinely handmade, and the eight-room scale keeps service personal. What the hype misses is how tight the derb navigation gets with luggage and how every booking window fills months out, so romance fans who decide late end up at the sister property or nowhere.

THE OFF-BOOK READ

Le Petit Yasmine next door catches the overflow when the main riad is full. It is three suites, same aesthetic, same neighbourhood, often bookable inside two weeks when Le Riad Yasmine is sold out three months deep. Ask Alice and Gaby directly by email rather than going through OTAs.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Fez Zellige, Hand-Carved Cedar

The pool tiles were sourced from Fez, Morocco's historic zellige capital. Each of the eight rooms has its own colour palette and pattern: Chefchaouen is lined in blue tile, Legzira in green zellige with a tadelakt shower, Merzouga in desert pink. The woodwork throughout is hand-carved using traditional Moroccan techniques. The 2015 renovation honoured the craft tradition of a building that, despite being built in 2002, feels centuries older.

FIELD · 001EX · A
ANGLE · 02

Breakfast on the Roof

Chef Ibtissem prepares a traditional Moroccan breakfast served on the rooftop terrace every morning, included in the rate. The courtyard below, with its emerald pool and potted palms, is the common room. Guests read, swim, and share the space with Bowie the resident cat. The atmosphere is closer to staying in someone's home than checking into a hotel. At mid-range riad money a night, the value is exceptional.

FIELD · 002EX · B
ANGLE · 03

Bab Taghzoute, Not the Souks

The riad sits in the northern Medina, a fifteen-minute walk from Jemaa el-Fna through a quieter, more residential part of the old city. The route passes artisan workshops and the Ben Youssef Medersa. The neighbourhood feels local in a way that riads closer to the main square don't. Far enough for calm, close enough that nothing in the Medina is out of reach.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

Eight rooms means eight bookings per night sharing the same courtyard. Sound travels between ground-floor rooms; the pool is for photos, not laps.

02POINT · AUDIENCE

Most-tagged riad in Morocco draws a photo-led crowd. At eight rooms the courtyard is a working photo set most mornings.

03POINT · VARIANCE

All eight rooms have distinct palettes: Chefchaouen blue, Merzouga pink, Legzira green. Ground-floor rooms catch courtyard sound; terrace suites sit higher.

04POINT · COMPETITION

At $$ pricing this beats every Medina riad on value. But windows fill three to six months out; late-deciders take sister Le Petit Yasmine.

§ 06 · PROXIMITY
The ground,
mapped.
3 ANCHORS
COORDINATES
31.6358° N · 7.9896° W
DISTRICT
Medina
REGION
Marrakech
NEAREST AIRPORT
RAK · 20 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Madrasa Ben Youssef· Tourist Attraction7 min524m
Le Jardin Secret· Tourist Attraction7 min568m
Dar El Bacha Museum· Museum7 min546m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.07
FOUNDED
2002
ARCHITECT
UNKNOWN
RENOVATED
2015
KEYS
8 ROOMS
TIER
ULTRA
AIRPORT
RAK · 20M
INSTAGRAM
151K
DISTRICT
MEDINA
SUBJECT · LE RIAD YASMINE
MEDINA · MARRAKECH
THE BRIEFING

More than 150,000 Instagram followers for a riad with just eight rooms. In 2015, Alice Tassery and Gabriel Paris took over Gabriel's father's guesthouse on a quiet street in Bab Taghzoute, in the northern Medina. They lined the courtyard pool with emerald zellige tiles sourced from Fez and set an Amazigh "Yaz" symbol into the floor, the Berber character for "free man." The woodwork is hand-carved cedar.

Each of the eight rooms is named after a Moroccan landscape: Merzouga, Toubkal, Chefchaouen. Mosaic bathrooms, tadelakt walls, Moroccan rugs on concrete floors. Alice, who had worked in communications, posted a photo of the pool. It went viral. By 2018, Le Riad Yasmine was the most tagged riad in Morocco. The riad hasn't had a quiet week since. At mid-range pricing with breakfast included, every room books months ahead.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.04.11 · 00:00ZSIGINTBaseline signal snapshot registered · IG 152,157 followers · search 110/mo
2026.03.07 · 20:12ZPRESSFodor's review filed
2026.03.07 · 20:12ZPRESSElite Daily review filed
2026.03.07 · 20:12ZPRESSMaison Flâneur review filed
2026.03.07 · 20:12ZPRESSMoroccan Must Haves review filed
2026.03.07 · 20:12ZPRESSThe Perfect Hideaway review filed
2026.03.07 · 20:12ZPRESSThe Blonde Abroad review filed
2026.03.07 · 20:12ZPRESSChasing Foxes review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
Conditions.
12-MO RECORD
MARRAKECH · SEASON CYCLE

Book December four to six months out. OctoberNovember is the value window. Skip summer unless heat-tolerant.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderHighPeak
WEATHER IN MARRAKECH
22930000092424°24°24°29°31°32°40°39°34°28°28°22°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBShoulderCool budget window

Demand drops to 40-45, the lowest non-summer levels, opening a four-to-six-week value stretch for medina-immersion travelers. Daytime highs stay at 24°C, comfortable for medina walking and the souks, though evenings turn cool enough to want a layer. Rates settle 30-50% below spring equivalents and Ultra-tier riads (Riad BE, Le Riad Yasmine) show genuine availability inside two weeks. No major events compete for inventory until Easter approaches in late March, with availability holding steady across all sub-regions.

MARHighRainy spring pre-heat

March is the wettest month on the Marrakech calendar (9 rain days versus the usual 2-3), and demand reaches 65 even with the weather caveat. Temperatures hold at 23°C, with light layers covering daytime walking and rooftop pools staying too cool to use until April. Pre-Easter pressure pushes some Ultra-tier rooms tight; book three weeks out for Riad BE or El Fenn. The Atlas snow melt feeds the rivers around Setti Fatma, a worthwhile day trip if the showers cooperate.

APRHighEaster and dry-spring peak

April flips the rain pattern (three days of showers versus March''s nine) and pushes demand to 70 as Europe''s school holidays land. Easter week is the tightest single window outside December and Ultra-tier riads typically need four to six weeks of lead time. Highs jump to 29°C, with shade mattering from early afternoon and souk shopping moving to morning or covered routes. Ramadan shifts annually; when it overlaps April, restaurants run reduced daytime hours but hotels stay fully open.

MAYShoulderHeat-tolerance pivot

May is the heat-tolerance pivot, with 31°C highs, zero rain days, and demand sliding to 55 as European school terms resume and Easter pricing recedes. For travelers who can handle direct sun by 11am, this is the sharpest value-for-experience window on the calendar. Riad courtyards and plunge pools shift from amenity to necessity, with rooftop access deciding which property stays usable past midday. Late-May rates typically dip below April equivalents for the same property; book direct rather than through OTAs to capture the discount.

JUN-AUGLowSummer collapse

July hits 40°C and August 39°C, making the medina thermally hostile from 10am to 6pm, with demand collapsing to 15-20 at the floor. Properties that show sold-out from October through April (Riad BE, El Fenn, La Sultana) show wide-open availability across these three months. The medina''s thick walls, internal courtyards and rooftop pools were engineered for exactly this climate; properties without those features become unusable.

SEPShoulderSeptember transition

September drops the temperature five degrees from August to a 34°C high, still hot but the shift registers in late afternoons and evenings. Demand more than doubles to 35 as European travelers return, but autumn pricing hasn''t kicked in yet, leaving same-property October rates noticeably higher than September equivalents. The Hivernage pool circuit reopens fully and Atlas day trips work without dawn-or-dusk bracketing constraints, restoring the full range of Marrakech daytime options. Two weeks of lead time still gets Ultra-tier rooms before the 1-54 Festival rush in October starts compressing the calendar.

OCTHigh1-54 Festival rush

October rebuilds the calendar: demand jumps to 80, temperatures hit 28°C, and the 1-54 Festival pulls art-world bookings into Hivernage and the Palmeraie for two weeks. Rain returns to nine days, matching March, so afternoon plans need a flexibility margin even though showers usually clear within hours. Ultra-tier inventory tightens on festival weekends; book six weeks ahead minimum, longer if you need a Hivernage or central-medina address. Late October stabilizes the weather window: warm, dry by month-end, mosquitoes gone, and just before the autumn pricing peak.

NOVHighThe underpriced month

November is the data anomaly, with demand reaching 85 (the second-highest reading after December) but rates running 30-60% below spring equivalents because European school holidays don''t cover the month. Two rain days versus October''s nine, the same 28°C highs, no major festival pulling premium-rate bookings: November is October''s shadow on every dimension except price. Properties that quietly hike November rates get exposed by direct-channel availability checks; book direct for the visible price. For medina-immersion travelers, November offers the strongest quality-to-cost equation outside the December peak; book at least four weeks ahead before lockdown drains availability.

DECPeakThe single peak window

December hits demand 100, the year''s single peak, driven by New Year''s Eve and European winter-sun bookings stacking inside a tight two-week corridor. Plan four to six months ahead for Ultra-tier riads; three months is already late for Riad BE, Le Riad Yasmine or El Fenn during the NYE window. Temperatures hit a mild 22°C and rain holds to four days, making December''s weather as reliable as November''s despite the festive overhead. The week between Christmas and NYE specifically locks out, with early-December dates softer if New Year''s specifically isn''t the draw.

§ 11 · LEAD TIME
Plan the
approach.
75+
DAYS OUT.
ULTRALE RIAD YASMINE

3-6 months

DESTINATION DEMAND · 12-MONTH
PEAKHIGHSHOULDERLOWOFF
NOW
3 MO · MIN ADVANCE
HOVER ANY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-MAR-001
BEST ROOM.

The Agafay Suite Terrace on the first floor has a private terrace and modern Moroccan design. It's the most requested room. If it's booked, Merzouga Suite is the largest at 40 square metres with a sofa bed. Chefchaouen Suite on the ground floor puts you steps from the pool.


  • AGAFAY SUITE TERRACE
  • MERZOUGA LARGEST 40M
  • CHEFCHAOUEN POOLSIDE STEPS
TIP · 02UB-MAR-001
THE WORKAROUND.

Book direct at riad-yasmine.com, three to six months ahead for peak season. Follow @leriadyasmine on Instagram; Alice occasionally posts last-minute cancellations in Stories. The sister property Le Petit Yasmine next door rents as a whole house (three suites, whole-house pricing, plunge pool, pizza oven) and catches overflow when the main riad is full.


  • BOOK DIRECT > OTA
  • PLAN 3–6 MONTHS
  • STORIES FOR CANCELS
TIP · 03UB-MAR-001
LOCAL TIP.

Twenty minutes from RAK airport by taxi. Morning light in the courtyard before 9am is the quietest window. La Maison de la Photographie is a ten-minute walk north. For dinner, ask Alice and Gabriel for their personal picks. The walk to Jemaa el-Fna at dusk, through the artisan quarter, is the best introduction to the Medina.


  • 20 MIN FROM RAK
  • COURTYARD BEFORE 9AM
  • WALK TO JEMAA
§ 14 · DEMAND SIGNALS
Where it
stands.
#5 OF 65 · MARRAKECH
#5IN MARRAKECH · OF 65
#15GLOBALLY · OF 437
DOMINANT ON SOCIAL · DOMINANT ON BOOKING · DOMINANT ON CRITICS
INSTAGRAM DEMAND
151K
DOMINANT
TOP 5% · followers on file
SEARCH DEMAND
110
QUIET
TOP 100% · monthly searches
CRITIC SCORE
12
DOMINANT
TOP 3% · reviews on file
BOOKING DIFFICULTY
100/100
DOMINANT
TOP 4% · availability pressure
GUEST SCORE
5/10
FIRM
TOP 56% · from guest reviews
VIRAL REACH
6/10
FIRM
TOP 39% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in Marrakech. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
151,354
@leriadyasmine
7-day
−14
−0.01%
28-day
−174
−0.11%
Read
Easing
Down 0.0% this week
UNBOOKABLE RANK#2#7Jun 13Jun 22Jul 1Jul 10
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#47 fastest-growing in Marrakech7#42 of 425 by followers
§ 18 · FILE CLOSED · UB-MAR-001
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at ULTRA. Book direct three to six months out and watch Stories for cancellations. Skip if anonymous luxury matters; this riad is photographed across half the Marrakech feeds.

FILED BY V. BRANSON · UB DESK · MARRAKECH · 2026-07-07
§18.9 · THE RAW FILE

The numbers behind the tiers

Le Riad Yasmine · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Submit Intel
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — MARRAKECH
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