UNBOOKABLE.
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FILE
UB-NYC-013
SUBJECT
THE MARK HOTEL
REGION
NEW YORK CITY
OPENED
2009
UPDATED
2026.07.18
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CASE FILE · SUBJECT PROFILE

The Mark
Hotel.

HIGH · CONFIRMED
KEYS
153 rooms
PRICE
$$$$$
ARCHITECT
Jacques Grange
OPENED
2009
DISTRICT
Upper East Side, Upper West Side & Central Park
RESTAURANT
Fine Dining
AIRPORT
JFK · 45 min
FEATURED IN 4 MAJOR PUBLICATIONS
The Mark Hotel
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 100K
The Upper East Side hotel that the world's biggest celebrities use as their dressing room one Monday in May every year.EXHIBIT A
FEATURED IN 4 MAJOR PUBLICATIONS
ASSESSMENT
53
RANK#29of 85
UNBOOKABILITY · / 100
DEMAND
50
SCARCITY
60
CRITIC
40
SOCIAL
80
SEARCH
60
GUEST
40
DESK NOTE
The Mark is the rare modern luxury hotel that earned its position by hiring the right designer, the right chef, and one piece of incredible real estate two blocks from Central Park. Sixteen years in, it has settled into the role.
Filed by UB DESK · MENA
4 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC013 · @themarkhotelny
§ 02 · CRITIC DOSSIER
What they
filed.
4 REVIEWS
F1
Fodor's
TIER-2 · AUTH.
2024
"If you took every Upper East Side real estate fantasy and condensed it into a modern hotel, you'd come up with the Mark."
TIER-2 SOURCE
F2
Time Out New York
TIER-3 · SPEC.
2019
"Undeniably lavish, minus the pomp, The Mark does everything right (and makes it seem easy, too)"
TIER-3 SOURCE
F3
Rume Magazine
TIER-4 · WRITER
2025
"The Mark New York manages to feel both timelessly elegant and thoroughly contemporary, a balance that requires genuine skill to achieve."
TIER-4 SOURCE
F4
The Wise Traveller
TIER-4 · WRITER
2019
"It runs like an expensive Swiss watch. Any hotel at less than a five-star level would have a difficult time being accepted."
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

If you book a suite, yes. The Grange interiors, the Jean-Georges restaurant, and the location justify the price for the upper categories. The standard rooms are good but not the reason to be here.

THE OFF-BOOK READ

The Mark's poolside Mark Bar serves a proper lunch in a tiled subterranean room that 95 percent of guests never find. Quiet, light, and a Jean-Georges menu with no waiting list.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Jacques Grange Did The Whole Building

Grange was 65 when he took on The Mark in 2009 and treated it as a Parisian apartment scaled up to 153 keys. Black-and-white striped marble in the lobby, custom Vladimir Kagan furniture, commissioned pieces from Karl Lagerfeld and Mattia Bonetti for the penthouses. The result is the only hotel in New York that feels like a serious 16th arrondissement address dropped onto the Upper East Side.

FIELD · 001EX · A
ANGLE · 02

Jean-Georges On The Ground Floor

Vongerichten runs The Mark Restaurant on the lobby level and the seasonal Mark Bar by the indoor pool. The room is one of the better hotel restaurants in the city and a legitimate Upper East Side power-lunch destination, not a captive-audience operation. The Jean-Georges hot dog cart that wheels through the lobby is part novelty, part genuinely good.

FIELD · 002EX · B
ANGLE · 03

The Met Gala Connection

On the first Monday in May, Anna Wintour's biggest night, every floor of The Mark is occupied by a celebrity getting ready. Stars use the suites as dressing rooms, the lobby fills with photographers, and the booking engine has been blocked for that weekend a year in advance for over a decade. It is the only hotel in New York with a single Monday on its calendar that genuinely matters.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

153 rooms (106 keys, 44 suites, 3 penthouses) in 1927 building reopened 2009. Grange-Senbahar restoration. Standard rooms not the headline; Mark Penthouse is largest US hotel suite at 10,000sqft.

02POINT · AUDIENCE

No Instagram signal but Met Gala first-Monday-in-May red-carpet status and Jacques Grange/Yves-Saint-Laurent-designer pedigree pull World's-50-Best loyalists and Vongerichten-Mark-Bar diners.

03POINT · VARIANCE

153 rooms: mark Suite with Grange's Vladimir Kagan furniture is the right book; Mark Penthouse 10,000sqft 2-floor wraparound terrace is the splurge. Standards good, not reason to book.

04POINT · COMPETITION

At $$$$$ Upper East Side, Mark competes with Carlyle and Lowell. Wins on Grange Vladimir-Kagan suites and Vongerichten poolside Mark Bar, not on Carlyle 95-year continuity or Lowell fireplaces.

§ 06 · PROXIMITY
The ground,
mapped.
5 ANCHORS
DISTRICT
Upper East Side, Upper West Side & Central Park
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
The Metropolitan Museum of Art· Tourist Attraction6 min463m
Central Park Boathouse· Tourist Attraction6 min451m
The Frick Collection· Museum7 min574m
Bethesda Terrace· Tourist Attraction8 min654m
Belvedere Castle· Tourist Attraction8 min665m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

If you took every Upper East Side real estate fantasy and condensed it into a modern hotel, you'd come up with the Mark.

Fodor's, on The Mark Hotel · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.05.17
FOUNDED
2009
ARCHITECT
JACQUES GRANGE
KEYS
153 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
100K
DISTRICT
UPPER EAST SIDE, UPPER WEST SIDE & CENTRAL PARK
SUBJECT · THE MARK HOTEL
UPPER EAST SIDE, UPPER WEST SIDE & CENTRAL PARK · NEW YORK CITY
THE BRIEFING
The Mark reopened in 2009 after a top-to-bottom restoration by hotelier Izak Senbahar and the late French interior designer Jacques Grange, the Paris legend behind Yves Saint Laurent's homes.

The result is 153 rooms (106 keys, 44 suites, 3 penthouses) at 25 East 77th Street, two blocks from Central Park, with 2 MICHELIN Keys and a permanent place on every World's 50 Best hotel list. Jean-Georges Vongerichten runs the restaurant and the poolside Mark Bar.

The Mark Penthouse on the 16th and 17th floors is over 10,000 square feet, the largest hotel suite in the United States, and reportedly costs $75,000 a night (or $175,000 during holiday season). It has hosted Meghan Markle's baby shower. The first Monday in May, the lobby becomes the unofficial red carpet of the Met Gala, and that one weekend every year is the reason the booking engine breaks.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
5 ENTRIES
TIMESTAMPCHANNELENTRY
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.07.04 · 00:00ZPRESSRume Magazine review filed
2024.01.01 · 00:00ZPRESSFodor's review filed
2019.09.18 · 00:00ZPRESSTime Out New York review filed
2019.01.09 · 00:00ZPRESSThe Wise Traveller review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHTHE MARK HOTEL

Book 6-8 weeks ahead for Met Gala spillover and Sep-Dec peaks; weekday and January stays open up inside three weeks.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-013
BEST ROOM.

A Mark Suite on a high floor is the version of this hotel worth booking: Grange's Vladimir Kagan furniture, marble bath, and the residential proportions that make the building work. If money is no object, the Mark Penthouse has 10,000 square feet, two floors, and a wraparound terrace with views of Central Park.


  • MARK SUITE HIGH FLOOR
  • KAGAN FURNITURE
  • MARK PENTHOUSE 10K SQFT
TIP · 02UB-NYC-013
THE WORKAROUND.

Avoid the first weekend of May entirely unless you are at the Met Gala, because rates triple and availability disappears. The second week of January and the last week of August are the quietest stretches, with rates down 30 to 40 percent from peak.


  • AVOID FIRST WEEK MAY
  • SECOND WEEK JANUARY
  • LAST WEEK AUGUST
TIP · 03UB-NYC-013
LOCAL TIP.

From JFK, allow 50 to 70 minutes to East 77th Street. Central Park is two blocks west, the Frick Collection is six blocks south, and the Whitney's old Breuer building is one block south. The Mark's complimentary pedicab service, a Grange-era flourish, will run you those distances if you ask.


  • 50–70 MIN FROM JFK
  • CENTRAL PARK TWO BLOCKS
  • FRICK SIX BLOCKS

The Mark New York manages to feel both timelessly elegant and thoroughly contemporary, a balance that requires genuine skill to achieve.

Rume Magazine, on The Mark Hotel · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#29 OF 85 · NEW YORK CITY
#29IN NEW YORK CITY · OF 85
#176GLOBALLY · OF 437
STRONG ON VIRAL · FIRM ON SEARCH · FIRM ON BOOKING
INSTAGRAM DEMAND
100K
FIRM
TOP 64% · followers on file
SEARCH DEMAND
1K
FIRM
TOP 42% · monthly searches
CRITIC SCORE
4
MODEST
TOP 57% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
4/10
MODEST
TOP 82% · from guest reviews
VIRAL REACH
8/10
STRONG
TOP 28% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
100,219
@themarkhotelny
7-day
−78
−0.08%
28-day
−436
−0.43%
Read
Easing
Down 0.1% this week
UNBOOKABLE RANK#27#38Jun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#85 fastest-growing in New York City1#78 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-013
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct six to eight weeks out for Met Gala spillover and September through December peaks. Skip the first weekend of May entirely; rates triple and availability vanishes.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
§18.9 · THE RAW FILE

The numbers behind the tiers

The Mark Hotel · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
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COMING SOON
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When availability opens
COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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