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FILE
UB-NYC-027
SUBJECT
WARREN STREET HOTEL
REGION
NEW YORK CITY
OPENED
2024
UPDATED
2026.07.18
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CASE FILE · SUBJECT PROFILE

Warren Street
Hotel.

HIGH · CONFIRMED
KEYS
69 rooms
PRICE
$$$$$
ARCHITECT
Kit Kemp
OPENED
2024
DISTRICT
Tribeca & Financial District
RESTAURANT
Casual
AIRPORT
JFK · 45 min
FEATURED IN 8 MAJOR PUBLICATIONS
Warren Street Hotel
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 19K
A 69-room Tribeca hotel by Kit Kemp for Firmdale, with 700 pieces of commissioned art and a sunshine yellow lobby that ignores every Manhattan design rule.EXHIBIT A
FEATURED IN 8 MAJOR PUBLICATIONS
ASSESSMENT
46
RANK#62of 85
UNBOOKABILITY · / 100
DEMAND
30
SCARCITY
60
CRITIC
70
SOCIAL
40
SEARCH
20
GUEST
60
DESK NOTE
Warren Street Hotel is Firmdale at full Kit Kemp saturation in a neighbourhood that desperately needed a hotel with a personality. New template: three Kemps, 700 artworks, actual colour.
Filed by UB DESK · MENA
8 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC027 · @warrenstreet_hotel
§ 02 · CRITIC DOSSIER
What they
filed.
8 REVIEWS
F1
MICHELIN Guide
TIER-1 · MAJOR
2025
"Awarded Two Michelin Keys in 2025 (upgraded from One Key in 2024). Editorial listing confirmed to exist."
TIER-1 SOURCE
F2
Travel + Leisure
TIER-1 · MAJOR
2024
"Featured on Travel + Leisure IT List 2024 and named one of "The Best Boutique Hotels in New York City" (confirmed via Firmdale Hotels awards page)."
TIER-1 SOURCE
F3
Condé Nast Traveller
TIER-1 · MAJOR
2024
"Included on Condé Nast Traveller Hot List 2024 and Readers' Choice Awards 2025 (confirmed via Firmdale Hotels awards page)."
TIER-1 SOURCE
F4
TIME
TIER-1 · MAJOR
2024
"Included in TIME Magazine's "World's Greatest Places 2024" (confirmed via Firmdale Hotels awards page)."
TIER-1 SOURCE
F5
Country & Town House
TIER-2 · AUTH.
2024
"Kit has created another Firmdale gem with the Warren Street Hotel and it was a pleasure to experience it in its infancy."
TIER-2 SOURCE
F6
Mr & Mrs Smith
TIER-3 · SPEC.
2024
"Travelling with family can feel like a diplomatic mission, but The Warren Street Hotel made it easy. The food is spot-on and accommodating of any dietary requirements, and the…"
TIER-3 SOURCE
F7
AFAR
TIER-3 · SPEC.
2024
"You don't have to love maximalism to fall for a Kit Kemp hotel. The British hotelier and interiors maven, who with her husband, Tim Kemp, created a mini empire of boutique hotels,…"
TIER-3 SOURCE
F8
The Points Guy
TIER-4 · WRITER
2024
"I would stay at the Warren Street Hotel in a heartbeat, and it's safe to say: The Kemps have done it again."
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Yes for the design, yes for the Firmdale service standard, yes for the Orangery kitchen. The 2024 opening is holding up to its opening reviews and the Kemp design reads as fresh in person, not just in photos. Less yes if you want a spa or an on-site gym.

THE OFF-BOOK READ

Refuel Bar in the basement feels like a private member's club and most hotel guests never find it. Go down after dinner for a cocktail at the bar, the lighting is deliberate, the art is denser than anywhere else in the hotel, and on weeknights you might have it to yourself.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

The First Three-Kemp Firmdale

Kit Kemp's first new Firmdale hotel to include both of her daughters Minnie and Willow on the design brief. If you have stayed at Crosby Street or the Whitby, this is the same template with more saturation and a younger edge. The sunshine yellow lobby would not work in any other Tribeca hotel and absolutely works here.

FIELD · 001EX · A
ANGLE · 02

700 Pieces Of Commissioned Art

Firmdale commissioned around 700 original pieces for Warren Street, from suspended ceiling sculptures to hand-made ceramics to statement wallpapers. Every room is individually designed, no two are identical, and the lobby alone has more original art than most Manhattan galleries. This is the Firmdale flex.

FIELD · 002EX · B
ANGLE · 03

Tribeca Without The Neutral Palette

Every other Tribeca hotel leans sleek, neutral, grey, and quiet. Warren Street is the opposite: loud colour, pattern everywhere, textile-layered beds, and an Orangery restaurant that feels like a conservatory. If you want restrained minimalism, go to 11 Howard. If you want a proper colour hit, there is nothing else like this south of Canal.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

69 rooms since Feb 2024. Firmdale third NYC (after Crosby Street + Whitby). Kit Kemp plus daughters Minnie plus Willow design: ~700 original art pieces. No on-site gym; Nexus Club 5-min walk.

02POINT · AUDIENCE

No published Instagram signal but 18K followers and Firmdale Crosby Street/Whitby loyalty pull Kit Kemp design-press readers and children's-cooking-class NY families. Less hyper-Instagram than Firmdale-portfolio demographic.

03POINT · VARIANCE

69 rooms: warren Studio or above (entry Warren rooms compact for two with luggage; Studios give Kemp full layered textile treatment plus room for tea delivery). Worth the upgrade.

04POINT · COMPETITION

At $$$$$ in Tribeca, Warren Street competes with Casa Cipriani ($$$$$ Despont) and Hôtel Barrière Fouquet's. Wins on Firmdale third-NYC plus Kit Kemp full saturation plus 700 artworks, not on ocean-liner conceit or Paris-import.

§ 06 · PROXIMITY
The ground,
mapped.
6 ANCHORS
DISTRICT
Tribeca & Financial District
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Whole Foods Market· Market1 min80m
One World Observatory· Tourist Attraction5 min363m
One World Trade Center· Tourist Attraction5 min396m
Oculus World Trade Center· Shopping Mall5 min433m
9/11 Memorial & Museum· Museum6 min503m
9/11 Memorial Pools· Park7 min542m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

Featured on Travel + Leisure IT List 2024 and named one of "The Best Boutique Hotels in New York City" (confirmed via Firmdale Hotels awards page).

Travel + Leisure, on Warren Street Hotel · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.15
FOUNDED
2024
ARCHITECT
KIT KEMP
KEYS
69 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
19K
DISTRICT
TRIBECA & FINANCIAL DISTRICT
SUBJECT · WARREN STREET HOTEL
TRIBECA & FINANCIAL DISTRICT · NEW YORK CITY
THE BRIEFING
Warren Street Hotel opened in February 2024 at 86 Warren Street, Firmdale Hotels' third New York property after Crosby Street and the Whitby.

Kit Kemp designed it with her daughters Minnie and Willow, making this the first Firmdale with all three Kemp women on the brief. The 69 rooms fit the Firmdale template: eccentric colour, layered textiles, commissioned ceramics, sculpture, pattern on pattern. Around 700 original art pieces hang across the property, from ceiling sculptures to commissioned wallpapers to hand-painted ceramics.

The Drawing Room serves the Firmdale afternoon tea, the Orangery is the main restaurant, Refuel is the basement bar, and there is a children's cooking class programme that is genuinely popular with New York families. No gym in the building, but the partnership with Nexus Club five minutes away solves it. With 18k Instagram followers against 69 rooms, the rate reflects Firmdale's usual scarcity formula.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.06 · 21:18ZSYSTEMTier moved · Moderate → High
2026.07.02 · 14:12ZSYSTEMTier moved · High → Moderate
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2024.01.01 · 00:00ZPRESSCountry & Town House review filed
2024.01.01 · 00:00ZPRESSThe Points Guy review filed
2024.01.01 · 00:00ZPRESSAFAR review filed
2024.01.01 · 00:00ZPRESSCondé Nast Traveller review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHWARREN STREET HOTEL

Book 6-8 weeks ahead for Tribeca Festival and fall weekends; weekday and January stays open up inside two weeks.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-027
BEST ROOM.

Book a Warren Studio or above. The entry-level Warren rooms are compact and can feel tight for two people with luggage. The Studios give you a proper sitting area with Kemp's full layered textile treatment, a bigger window, and room for the afternoon tea delivery to actually land somewhere. Worth the upgrade.


  • WARREN STUDIO OR ABOVE
  • KEMP TEXTILE TREATMENT
  • BIGGER WINDOW
TIP · 02UB-NYC-027
THE WORKAROUND.

The Drawing Room afternoon tea books out for hotel guests on Saturdays the moment reservations open. Walk-ins get nothing. Book it two weeks ahead through the concierge, ask for a window seat facing Warren Street, and pair it with a 4pm arrival so the room is ready when tea ends.


  • DRAWING ROOM TEA TWO WEEKS
  • WINDOW SEAT WARREN STREET
  • 4PM ARRIVAL PAIR
TIP · 03UB-NYC-027
LOCAL TIP.

Warren Street is a 45 minute taxi from JFK in normal traffic or just over an hour at rush hour. Take the AirTrain to Jamaica then the E to Chambers Street and walk four blocks, the walk drops you right at the corner. Faster and half the price on a weekday afternoon.


  • 45 MIN FROM JFK
  • E TO CHAMBERS
  • FOUR BLOCKS TO DOOR

Included on Condé Nast Traveller Hot List 2024 and Readers' Choice Awards 2025 (confirmed via Firmdale Hotels awards page).

Condé Nast Traveller, on Warren Street Hotel · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#61 OF 85 · NEW YORK CITY
#61IN NEW YORK CITY · OF 85
#275GLOBALLY · OF 437
STRONG ON CRITICS · FIRM ON BOOKING · FIRM ON GUESTS
INSTAGRAM DEMAND
19K
MODEST
TOP 76% · followers on file
SEARCH DEMAND
110
QUIET
TOP 100% · monthly searches
CRITIC SCORE
8
STRONG
TOP 16% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
6/10
FIRM
TOP 57% · from guest reviews
VIRAL REACH
4/10
MODEST
TOP 82% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
19,120
@warrenstreet_hotel
7-day
+26
+0.14%
28-day
+163
+0.86%
Read
Steady
UNBOOKABLE RANK#32#62Jun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#42 fastest-growing in New York City20#248 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-027
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book ahead six to eight weeks for Tribeca Festival and fall weekends. Skip the entry-level Warren rooms; they feel tight for two with luggage.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-15
§18.9 · THE RAW FILE

The numbers behind the tiers

Warren Street Hotel · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Send a Tip
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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