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FILE
UB-NYC-048
SUBJECT
THE GREENWICH HOTEL
REGION
NEW YORK CITY
OPENED
2008
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

The Greenwich
Hotel.

MODERATE · CONFIRMED
KEYS
88 rooms
PRICE
$$$$$
OPENED
2008
DISTRICT
Tribeca & Financial District
RESTAURANT
Fine Dining
AIRPORT
JFK · 45 min
FEATURED IN 8 MAJOR PUBLICATIONS
The Greenwich Hotel
EXHIBIT A · NYC · NORTH AMERICA
● LIVE · 29K
Eighty-eight rooms, Locanda Verde, and a lantern-lit pool under reclaimed timber from Kyoto.EXHIBIT A
FEATURED IN 8 MAJOR PUBLICATIONS
ASSESSMENT
42
RANK#71of 88
UNBOOKABILITY · / 100
DEMAND
30
SCARCITY
60
CRITIC
70
SOCIAL
20
SEARCH
20
GUEST
40
DESK NOTE
The Greenwich is what happens when three owners who live in the neighborhood build the hotel they would want to stay at. That ownership model does not scale, which is why nothing else in New York feels quite like it. Worth the premium if the 88-unique-rooms idea is why you are coming.
Filed by UB DESK · MENA
8 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@THEGREENWICHHOTEL · IG EVIDENCE
EX · A
FEED-NYC048 · @thegreenwichhotel
§ 02 · CRITIC DOSSIER · 8 INDEXED
What they
filed.
4 / 8 · CONSENSUS TIER-1
EXHIBIT · F1
Travel + Leisure
TIER-1 · MAJOR
2024
"'If your fingers are crossed to bump into your favorite celebrity, The Greenwich Hotel is where to be,' says Canal of this five-star hotel. The property 'hosts high-profile guests…"
EX · F1READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F2
Forbes Travel Guide
TIER-1 · MAJOR
2024
"The Greenwich Hotel commands the cobbled corner of Greenwich and North Monroe streets in charming Tribeca. Just one block from the Hudson River Greenway, its red brick facade rests…"
EX · F2READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F3
Condé Nast Traveler
TIER-1 · MAJOR
2022
"In an era of the ever-more-exclusive members' club luring the black-card-carrying wolf pack, Robert De Niro's hotel makes privacy feel refreshingly effortless. Built more than a…"
EX · F3READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F4
Oyster
TIER-2 · AUTH.
2024
"This virtually flawless 88-room TriBeCa hotel (opened in 2008 by Robert de Niro, among others) offers large, homey rooms, breathtaking design, and very attentive service. Even…"
EX · F4READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F5
Mr & Mrs Smith
TIER-2 · AUTH.
"Built to blend in with the classic New York façades of trendy Tribeca, Robert de Niro's Greenwich Hotel boasts beautiful bedrooms fitted with Carrara marble and Moroccan tile, a…"
EX · F5READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F6
Time Out NY
TIER-3 · SPEC.
2024
"Most astounding, though, were the two main experiences adjacent to the traditional hotel: the on-site Shibui Spa, modeled after a Japanese onsen, and Locanda Verde, the famous…"
EX · F6READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F7
Fathom
TIER-4 · WRITER
2017
"The Greenwich Hotel is as close as you can get to a sophisticated European country house in the city."
EX · F7READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F8
The Aficionados
TIER-4 · WRITER
"A design residence synonymous with considered architecture, detailed interior décor"
EX · F8READ SOURCE →
TIER-4 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Locanda Verde, genuinely. Fifteen years in and it still operates as a restaurant first and a hotel amenity second. The cacio e pepe and the lamb meatball sliders are the dishes the regulars order. Book for the second night of your stay once jet lag settles.

THE OFF-BOOK READ

The Drawing Room, the guests-only salon upstairs with a working fireplace and an honor bar. Most guests never find it because the hotel does not advertise it. Ask at reception and settle in with a book after Shibui. The breakfast spread lives here in the mornings.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

Eighty-Eight Unique Rooms

Every room at the Greenwich is its own layout. Antique rugs, hand-loomed fabrics, custom tiles, Tibetan carpets, artwork sourced by the owners. No two rooms photograph the same, which is why the hotel shows up on hotel-of-the-year lists more than any other 88-room building in the country.

FIELD · 001EX · A
ANGLE · 02

Shibui Spa and the Farmhouse Pool

Shibui Spa sits below ground inside the original timber frame of a 250-year-old Japanese farmhouse reassembled from Kyoto. The pool is lit by paper lanterns and you often have it to yourself before 8am. Treatments use Tata Harper and Japanese brands you will not find at a chain spa.

FIELD · 002EX · B
ANGLE · 03

Locanda Verde Never Stops

Andrew Carmellini's Locanda Verde has been full every night since 2009. The downstairs dining room is still the neighborhood anchor, and hotel guests get the 6:30 slots the OpenTable public cannot find. The blueberry pancakes at breakfast are worth a trip even without the room.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

88 rooms (each individually designed by Grayson/Meyer Davis) since April 2008. De Niro/Drukier/Born Tribeca project. 250-year-old reclaimed Japanese farmhouse basement pool. Owner-managed, not brand-managed. Spa inconsistent.

02POINT · AUDIENCE

No published Instagram signal. Owner-managed-residence-pretending-to-be-hotel pulls Locanda Verde Andrew Carmellini diners and BD-Hotels-portfolio-history readers. Less Instagram than 88-unique-rooms-pedigree demographic.

03POINT · VARIANCE

88 rooms: tribeca Suite 4th-5th floor facing Greenwich Street (working fireplace, king bedroom, proper living area, quieter residential side, claw-foot tub). $1,400-1,800.

04POINT · COMPETITION

At $$$$$ in Tribeca, Greenwich competes with Casa Cipriani ($$$$$ Despont) and Hôtel Barrière Fouquet's. Wins on De Niro/Drukier/Born owner-managed plus Locanda Verde 15-year run plus 88 unique rooms, not on Despont conceit or Paris-import.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
40.7198° N · 74.0099° W
DISTRICT
Tribeca & Financial District
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Ghostbusters Headquarters· Tourist Attraction3 min274m
Whole Foods Market· Market6 min490m
One World Observatory· Tourist Attraction10 min808m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°048
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2008
KEYS
88 ROOMS
TIER
MODERATE
AIRPORT
JFK · 45M
INSTAGRAM
29K
DISTRICT
TRIBECA & FINANCIAL DISTRICT
◉ FILED · UB-NYC-048
DOSSIER-OPEN
SUBJECT · THE GREENWICH HOTEL
TRIBECA & FINANCIAL DISTRICT · NEW YORK CITY
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

The Greenwich Hotel opened in April 2008 as Robert De Niro, Ira Drukier, and Richard Born's Tribeca project, and it remains the closest thing New York has to a residence pretending to be a hotel.

There are 88 rooms, each individually designed by Grayson/Meyer Davis, a lantern-lit basement pool built inside a 250-year-old reclaimed Japanese farmhouse, and Andrew Carmellini's Locanda Verde on the ground floor. The building is owner-managed, not brand-managed, and it shows in every hallway.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
8 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.14 · 11:54ZPRESSThe Aficionados review filed
2026.04.14 · 11:54ZPRESSMr & Mrs Smith review filed
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2024.01.01 · 00:00ZPRESSTravel + Leisure review filed
2024.01.01 · 00:00ZPRESSOyster review filed
2024.01.01 · 00:00ZPRESSTime Out NY review filed
2024.01.01 · 00:00ZPRESSForbes Travel Guide review filed
2022.01.01 · 00:00ZPRESSCondé Nast Traveler review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
MODERATETHE GREENWICH HOTEL

Book 3-4 weeks ahead for Tribeca Festival and Sep-Dec peaks; weekday and January stays usually available inside ten days.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-NYC-048
BEST ROOM.

Tribeca Suite on the fourth or fifth floor facing Greenwich Street, around $1,400 to $1,800. You get a working fireplace, a king bedroom, a proper living area, and exposure to the quieter residential side of the building. Ask for one with the claw-foot tub.


  • TRIBECA SUITE 4TH/5TH
  • WORKING FIREPLACE
  • CLAW-FOOT TUB OPTION
OPERATIVE · 02UB-NYC-048
THE WORKAROUND.

Locanda Verde books 28 days out and disappears in 90 seconds. Hotel guests can request dinner reservations through the concierge up to the day of arrival, and the kitchen keeps a handful of 5:30 and 9:30 tables for in-house bookings. Ask when you confirm the room.


  • LOCANDA VERDE 28 DAYS
  • CONCIERGE GUEST WINDOW
  • 5:30 OR 9:30 SLOTS
OPERATIVE · 03UB-NYC-048
LOCAL TIP.

JFK to the Greenwich is a $75 to $95 Uber in 35 to 55 minutes. Walk 90 seconds to Locanda Verde for breakfast, six minutes to the Hudson River Park for a run, and 12 minutes to the Oculus. Stone Street and Dante in Greenwich Village are both a short cab.


  • 55 MIN FROM JFK
  • LOCANDA 90 SECONDS
  • HUDSON RIVER PARK SIX MIN
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
4 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
STRONG ON CRITICS · FIRM ON BOOKING · MODEST ON GUESTS
INSTAGRAM DEMAND
29K
MODEST
followers on file
CRITIC CITATIONS
8
STRONG
reviews on file
BOOKING DIFFICULTY
55/100
FIRM
availability pressure
GUEST SCORE
4.0/10
MODEST
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#71 OF 88 · NEW YORK CITY
#71IN NEW YORK CITY · OF 88
#289GLOBALLY · OF 405
Room Demand
3/10
TOP 72%
Booking Difficulty
6/10
TOP 57%
Search Demand
2/10
TOP 92%
Critic Score
7/10
TOP 37%
Guest Score
4/10
TOP 77%
Viral Reach
2/10
TOP 94%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
42 0from 42
Room Demand
3 0
Booking Difficulty
6 0
Search Demand
2 0
Critic Score
7 0
Guest Score
4 0
Viral Reach
2 0

Signal stable — composite holding within ±2 points over 17 days (currently 42). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-NYC-048
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at MODERATE. Book direct three to four weeks out for Tribeca Festival and September through December peaks. Skip if you want fashion-week energy; this hotel runs De Niro-quiet.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
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