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FILE
UB-NYC-050
SUBJECT
MOXY NYC LOWER EAST SIDE
REGION
NEW YORK CITY
OPENED
2022
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

Moxy NYC Lower
East Side.

MODERATE · CONFIRMED
KEYS
303 rooms
PRICE
$$$
ARCHITECT
Michaelis Boyd
OPENED
2022
DISTRICT
SoHo, NoHo & Nolita
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 4 MAJOR PUBLICATIONS
Moxy NYC Lower East Side
EXHIBIT A · NYC · NORTH AMERICA
● LIVE · 24K
303 rooms, Rockwell and Michaelis Boyd interiors, and Loosie's in the basement behind Rambo's mural.EXHIBIT A
FEATURED IN 4 MAJOR PUBLICATIONS
ASSESSMENT
41
RANK#76of 88
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
50
SOCIAL
40
SEARCH
20
GUEST
60
DESK NOTE
Moxy Lower East Side is a party hotel with a serious food program attached, which is a rarer combination than it sounds. If you want Tao-level venues in the building and you do not mind that the building knows it, the price-to-location math works better than any Midtown Moxy.
Filed by UB DESK · MENA
4 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@MOXYLOWEREASTSIDE · IG EVIDENCE
EX · A
FEED-NYC050 · @moxylowereastside
§ 02 · CRITIC DOSSIER · 4 INDEXED
What they
filed.
4 / 4 · CONSENSUS TIER-3
EXHIBIT · F1
Time Out New York
TIER-3 · SPEC.
2025
"A lot of hotels promise the New York experience, but the Moxy NYC Lower East Side actually delivers."
EX · F1READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F2
Time Out NY
TIER-3 · SPEC.
2025
"A lot of hotels promise the New York experience, but the Moxy NYC Lower East Side actually delivers. Opened in late 2022, this 303-room stay by the Marriott-owned Moxy brand sits…"
EX · F2READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F3
Dezeen
TIER-3 · SPEC.
2022
"The 303-room hotel brings together different styles and narratives to create a 'spirit of the absurd.' 'We wanted to create a quirky yet stylish play on the absurd,' said Rina…"
EX · F3READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F4
Frugal Flyer
TIER-4 · WRITER
2025
"The Moxy NYC Lower East Side was a solid choice in a great location, perfect for a quick one-day layover and visit to New York."
EX · F4READ SOURCE →
TIER-4 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

The location is the hype and it delivers. You are a five-minute walk from Dimes Square, the best pastrami in America, Russ and Daughters, and the Tenement Museum. No other sub-$400 hotel in downtown Manhattan puts you this close to the neighborhoods worth walking.

THE OFF-BOOK READ

The Silver Lining cocktail bar at street level before 7pm. Most guests head straight up to Sake No Hana and skip it, which means you can actually get a seat at the bar and a proper martini from a bartender who has time to talk. The menu is tighter than the rooftop and better executed.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

Tao Group Runs Five Venues

The food program is not a side project. Tao Group runs Sake No Hana (Japanese on the roof), Silver Lining (street-level cocktails), the lobby bar, the in-room dining kitchen, and Loosie's (the basement club). Staying in-house means you skip the door at two different venues that non-guests queue for.

FIELD · 001EX · A
ANGLE · 02

Loosie's and the Rambo Mural

Loosie's is the subterranean club reached through a graffiti alley decorated by the late New York street artist Rambo (Lance de los Reyes). The room is low-ceilinged, slightly sweaty, and books house and disco acts that run later than anything else in the neighborhood. Guests skip the line.

FIELD · 002EX · B
ANGLE · 03

303 Rooms for Moxy Prices in the LES

Entry rooms at the Lower East Side Moxy run $260 to $340 midweek, which for the address is a third of what the Beekman or 11 Howard charge. Rooms are Michaelis Boyd compact but well-designed: sliding doors, smart storage, blackout shades that actually work.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

303 rooms at 145 Bowery (literal corner SoHo/Chinatown/LES) since end 2022. Lightstone build, Stonehill Taylor architecture, Michaelis Boyd rooms, Rockwell Group basement. Loosie's runs to 4am; rooftop pumps past midnight.

02POINT · AUDIENCE

No published Instagram signal. Tao Group runs all five food and drink venues including Sake No Hana rooftop and Loosie's underground. Pulls last-call party crowd plus Dimes-Square/Russ-and-Daughters-walking-distance value travellers.

03POINT · VARIANCE

303 rooms: king Loft 12th floor or above facing north toward Empire State (elevation away from rooftop noise, view worth the upcharge, sliding doors close off sleeping area). $380-450 weekends.

04POINT · COMPETITION

At $$$ in LES/Bowery, Moxy competes with Bowery Hotel ($$ celebrity-default) and PUBLIC ($$$ Schrager). Wins on Tao Group five-venue program plus Michaelis Boyd rooms at sub-$400, not on celebrity lobby or Schrager architecture.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
40.7192° N · 73.9942° W
DISTRICT
SoHo, NoHo & Nolita
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Tenement Museum· Tourist Attraction4 min352m
MUSEUM OF ICE CREAM· Museum7 min565m
Whole Foods Market· Market7 min537m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°050
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2022
ARCHITECT
MICHAELIS BOYD
KEYS
303 ROOMS
TIER
MODERATE
AIRPORT
JFK · 45M
INSTAGRAM
24K
DISTRICT
SOHO, NOHO & NOLITA
◉ FILED · UB-NYC-050
DOSSIER-OPEN
SUBJECT · MOXY NYC LOWER EAST SIDE
SOHO, NOHO & NOLITA · NEW YORK CITY
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

Moxy NYC Lower East Side opened at the end of 2022 at 145 Bowery, which puts it at the literal corner of SoHo, Chinatown, and the LES. Lightstone built it, Stonehill Taylor handled the architecture, Michaelis Boyd did the rooms and lobby, Rockwell Group designed the basement club.

Tao Group runs all five food and drink venues including Sake No Hana on the roof and Loosie's underground. At 303 rooms it is bigger and more serious than the Times Square or Chelsea Moxys.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
5 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.01.01 · 00:00ZPRESSTime Out New York review filed
2025.01.01 · 00:00ZPRESSFrugal Flyer review filed
2025.01.01 · 00:00ZPRESSTime Out NY review filed
2022.01.01 · 00:00ZPRESSDezeen review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
MODERATEMOXY NYC LOWER EAST SIDE

Book 2-3 weeks ahead for Sep-Dec weekends and downtown nightlife runs; weekday and January stays available within the same week.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-NYC-050
BEST ROOM.

King Loft on the 12th floor or above, facing north toward the Empire State Building. You get elevation away from the rooftop noise, a view worth the upcharge, and sliding doors that close off the sleeping area from the workspace. Around $380 to $450 on weekends.


  • KING LOFT 12TH FLOOR+
  • NORTH-FACING EMPIRE STATE
  • SLIDING DOOR PARTITION
OPERATIVE · 02UB-NYC-050
THE WORKAROUND.

Sake No Hana on the roof does not take outside reservations on weekends. Hotel guests can book directly through the Moxy app up to three days before the date. The omakase counter seats six and is the best seat in the building for food, not views.


  • MOXY APP BOOKING
  • OMAKASE COUNTER SIX SEATS
  • BEST FOR FOOD NOT VIEWS
OPERATIVE · 03UB-NYC-050
LOCAL TIP.

JFK to the Moxy LES is a $60 to $80 Uber in 35 to 55 minutes. The F train from Jamaica to Delancey is $2.90 and 50 minutes. Walk three minutes to Katz's for pastrami, six minutes to Dimes Square for the bars, and two minutes to Russ and Daughters Cafe for bagels.


  • 55 MIN FROM JFK
  • F TO DELANCEY
  • KATZ'S THREE MIN
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
4 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
FIRM ON BOOKING · FIRM ON GUESTS · FIRM ON CRITICS
INSTAGRAM DEMAND
24K
QUIET
followers on file
CRITIC CITATIONS
4
FIRM
reviews on file
BOOKING DIFFICULTY
55/100
FIRM
availability pressure
GUEST SCORE
6.0/10
FIRM
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#76 OF 88 · NEW YORK CITY
#76IN NEW YORK CITY · OF 88
#302GLOBALLY · OF 405
Room Demand
2/10
TOP 86%
Booking Difficulty
6/10
TOP 57%
Search Demand
2/10
TOP 92%
Critic Score
5/10
TOP 69%
Guest Score
6/10
TOP 38%
Viral Reach
4/10
TOP 61%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
41 0from 41
Room Demand
2 0
Booking Difficulty
6 0
Search Demand
2 0
Critic Score
5 0
Guest Score
6 0
Viral Reach
4 0

Signal stable — composite holding within ±2 points over 17 days (currently 41). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-NYC-050
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at MODERATE. Book direct two to three weeks out for September through December weekends and downtown nightlife. Skip if rooftop bar noise bothers you; Sake No Hana runs late.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
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