UNBOOKABLE.
HomeUnited StatesNew York CitySoHo, NoHo & NolitaMoxy NYC Lower East Side
Back to New York City (85)
FILE
UB-NYC-050
SUBJECT
MOXY NYC LOWER EAST SIDE
REGION
NEW YORK CITY
OPENED
2022
UPDATED
2026.07.18
← PREV · RANK 56← PREVThe Standard, East VillageHIGH
MOST UNBOOKABLE · NEW YORK CITYMOST UNBOOKABLE#56NEW YORK CITYof 85 tracked
HIGHSoho Grand HotelRANK 58 · NEXT →NEXT →
CASE FILE · SUBJECT PROFILE

Moxy NYC Lower
East Side.

HIGH · CONFIRMED
KEYS
303 rooms
PRICE
$$$
ARCHITECT
Michaelis Boyd
OPENED
2022
DISTRICT
SoHo, NoHo & Nolita
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 4 MAJOR PUBLICATIONS
Moxy NYC Lower East Side
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 24K
303 rooms, Rockwell and Michaelis Boyd interiors, and Loosie's in the basement behind Rambo's mural.EXHIBIT A
FEATURED IN 4 MAJOR PUBLICATIONS
ASSESSMENT
47
RANK#56of 85
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
30
SOCIAL
60
SEARCH
100
GUEST
20
DESK NOTE
Moxy Lower East Side is a party hotel with a serious food program attached, which is a rarer combination than it sounds. If you want Tao-level venues in the building and you do not mind that the building knows it, the price-to-location math works better than any Midtown Moxy.
Filed by UB DESK · MENA
4 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC050 · @moxylowereastside
§ 02 · CRITIC DOSSIER
What they
filed.
4 REVIEWS
F1
Time Out New York
TIER-3 · SPEC.
2025
"A lot of hotels promise the New York experience, but the Moxy NYC Lower East Side actually delivers."
TIER-3 SOURCE
F2
Time Out NY
TIER-3 · SPEC.
2025
"A lot of hotels promise the New York experience, but the Moxy NYC Lower East Side actually delivers. Opened in late 2022, this 303-room stay by the Marriott-owned Moxy brand sits…"
TIER-3 SOURCE
F3
Dezeen
TIER-3 · SPEC.
2022
"The 303-room hotel brings together different styles and narratives to create a 'spirit of the absurd.' 'We wanted to create a quirky yet stylish play on the absurd,' said Rina…"
TIER-3 SOURCE
F4
Frugal Flyer
TIER-4 · WRITER
2025
"The Moxy NYC Lower East Side was a solid choice in a great location, perfect for a quick one-day layover and visit to New York."
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

The location is the hype and it delivers. You are a five-minute walk from Dimes Square, the best pastrami in America, Russ and Daughters, and the Tenement Museum. No other hotel at this rate in downtown Manhattan puts you this close to the neighborhoods worth walking.

THE OFF-BOOK READ

The Silver Lining cocktail bar at street level before 7pm. Most guests head straight up to Sake No Hana and skip it, which means you can actually get a seat at the bar and a proper martini from a bartender who has time to talk. The menu is tighter than the rooftop and better executed.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Tao Group Runs Five Venues

The food program is not a side project. Tao Group runs Sake No Hana (Japanese on the roof), Silver Lining (street-level cocktails), the lobby bar, the in-room dining kitchen, and Loosie's (the basement club). Staying in-house means you skip the door at two different venues that non-guests queue for.

FIELD · 001EX · A
ANGLE · 02

Loosie's and the Rambo Mural

Loosie's is the subterranean club reached through a graffiti alley decorated by the late New York street artist Rambo (Lance de los Reyes). The room is low-ceilinged, slightly sweaty, and books house and disco acts that run later than anything else in the neighborhood. Guests skip the line.

FIELD · 002EX · B
ANGLE · 03

303 Rooms for Moxy Prices in the LES

Entry rooms at the Lower East Side Moxy runs a midweek rate that for the address is a third of what the Beekman or 11 Howard charge. Rooms are Michaelis Boyd compact but well-designed: sliding doors, smart storage, blackout shades that actually work.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

303 rooms at 145 Bowery (literal corner SoHo/Chinatown/LES) since end 2022. Lightstone build, Stonehill Taylor architecture, Michaelis Boyd rooms, Rockwell Group basement. Loosie's runs to 4am; rooftop pumps past midnight.

02POINT · AUDIENCE

No published Instagram signal. Tao Group runs all five food and drink venues including Sake No Hana rooftop and Loosie's underground. Pulls last-call party crowd plus Dimes-Square/Russ-and-Daughters-walking-distance value travellers.

03POINT · VARIANCE

303 rooms: king Loft 12th floor or above facing north toward Empire State (elevation away from rooftop noise, view worth the upcharge, sliding doors close off sleeping area). Weekend rates stay sane.

04POINT · COMPETITION

At $$$ in LES/Bowery, Moxy competes with Bowery Hotel ($$ celebrity-default) and PUBLIC ($$$ Schrager). Wins on Tao Group five-venue program plus Michaelis Boyd rooms at an accessible rate, not on celebrity lobby or Schrager architecture.

§ 06 · PROXIMITY
The ground,
mapped.
3 ANCHORS
DISTRICT
SoHo, NoHo & Nolita
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Tenement Museum· Tourist Attraction4 min352m
MUSEUM OF ICE CREAM· Museum7 min565m
Whole Foods Market· Market7 min537m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

The Moxy NYC Lower East Side was a solid choice in a great location, perfect for a quick one-day layover and visit to New York.

Frugal Flyer, on Moxy NYC Lower East Side · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.15
FOUNDED
2022
ARCHITECT
MICHAELIS BOYD
KEYS
303 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
24K
DISTRICT
SOHO, NOHO & NOLITA
SUBJECT · MOXY NYC LOWER EAST SIDE
SOHO, NOHO & NOLITA · NEW YORK CITY
THE BRIEFING
Moxy NYC Lower East Side opened at the end of 2022 at 145 Bowery, which puts it at the literal corner of SoHo, Chinatown, and the LES.

Lightstone built it, Stonehill Taylor handled the architecture, Michaelis Boyd did the rooms and lobby, Rockwell Group designed the basement club.

Tao Group runs all five food and drink venues including Sake No Hana on the roof and Loosie's underground. At 303 rooms it is bigger and more serious than the Times Square or Chelsea Moxys.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.13 · 04:15ZSYSTEMTier moved · Moderate → High
2026.07.06 · 21:18ZSYSTEMTier moved · High → Moderate
2026.07.02 · 14:12ZSYSTEMTier moved · Moderate → High
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.01.01 · 00:00ZPRESSTime Out New York review filed
2025.01.01 · 00:00ZPRESSFrugal Flyer review filed
2025.01.01 · 00:00ZPRESSTime Out NY review filed
2022.01.01 · 00:00ZPRESSDezeen review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHMOXY NYC LOWER EAST SIDE

Book 2-3 weeks ahead for Sep-Dec weekends and downtown nightlife runs; weekday and January stays available within the same week.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-050
BEST ROOM.

King Loft on the 12th floor or above, facing north toward the Empire State Building. You get elevation away from the rooftop noise, a view worth the upcharge, and sliding doors that close off the sleeping area from the workspace. Weekend pricing stays sane.


  • KING LOFT 12TH FLOOR+
  • NORTH-FACING EMPIRE STATE
  • SLIDING DOOR PARTITION
TIP · 02UB-NYC-050
THE WORKAROUND.

Sake No Hana on the roof does not take outside reservations on weekends. Hotel guests can book directly through the Moxy app up to three days before the date. The omakase counter seats six and is the best seat in the building for food, not views.


  • MOXY APP BOOKING
  • OMAKASE COUNTER SIX SEATS
  • BEST FOR FOOD NOT VIEWS
TIP · 03UB-NYC-050
LOCAL TIP.

JFK to the Moxy LES is a $60 to $80 Uber in 35 to 55 minutes. The F train from Jamaica to Delancey is $2.90 and 50 minutes. Walk three minutes to Katz's for pastrami, six minutes to Dimes Square for the bars, and two minutes to Russ and Daughters Cafe for bagels.


  • 55 MIN FROM JFK
  • F TO DELANCEY
  • KATZ'S THREE MIN

A lot of hotels promise the New York experience, but the Moxy NYC Lower East Side actually delivers.

Time Out New York, on Moxy NYC Lower East Side · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#59 OF 85 · NEW YORK CITY
#59IN NEW YORK CITY · OF 85
#259GLOBALLY · OF 437
DOMINANT ON SEARCH · FIRM ON BOOKING · FIRM ON VIRAL
INSTAGRAM DEMAND
24K
QUIET
TOP 94% · followers on file
SEARCH DEMAND
33K
DOMINANT
TOP 10% · monthly searches
CRITIC SCORE
4
MODEST
TOP 81% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
6/10
FIRM
TOP 56% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
23,930
@moxylowereastside
7-day
−8
−0.03%
28-day
−43
−0.18%
Read
Easing
Down 0.0% this week
UNBOOKABLE RANK#56#72HIGHJun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#83 fastest-growing in New York City3#218 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-050
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct two to three weeks out for September through December weekends and downtown nightlife. Skip if rooftop bar noise bothers you; Sake No Hana runs late.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-15
§18.9 · THE RAW FILE

The numbers behind the tiers

Moxy NYC Lower East Side · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Send a Tip
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
85 RANKED

More from New York City.

Paste an Instagram link.
Get the hotel's Unbookable Score.

Any post or reel with a hotel in it. Booking.com hotel pages work too. One free check, no account needed.