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HomeUnited StatesNew York CityLower East Side & ChinatownNine Orchard
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FILE
UB-NYC-039
SUBJECT
NINE ORCHARD
REGION
NEW YORK CITY
OPENED
2022
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

Nine
Orchard.

HIGH · CONFIRMED
KEYS
113 rooms
PRICE
$$$$$
ARCHITECT
Fernando Santangelo
OPENED
2022
DISTRICT
Lower East Side & Chinatown
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 6 MAJOR PUBLICATIONS
Nine Orchard
EXHIBIT A · NYC · NORTH AMERICA
● LIVE · 61K
Nine Orchard opened in 2022 inside the landmarked Jarmulowsky Bank with Home Studios interiors and an Ignacio Mattos dining program.EXHIBIT A
FEATURED IN 6 MAJOR PUBLICATIONS
ASSESSMENT
48
RANK#48of 88
UNBOOKABILITY · / 100
DEMAND
50
SCARCITY
60
CRITIC
70
SOCIAL
40
SEARCH
20
GUEST
40
DESK NOTE
Nine Orchard is the rare new NYC hotel where the building, the design, the food program, and the neighborhood all pull in the same direction. The $92 million sale in August 2025 was the market confirming what critics already knew: this is the most successful downtown NYC hotel opening of the past five years.
Filed by UB DESK · MENA
6 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@NINEORCHARD · IG EVIDENCE
EX · A
FEED-NYC039 · @nineorchard
§ 02 · CRITIC DOSSIER · 6 INDEXED
What they
filed.
4 / 6 · CONSENSUS TIER-1
EXHIBIT · F1
MICHELIN Guide
TIER-1 · MAJOR
2024
"Whether or not the phrase Dimes Square means anything to you, you'll appreciate the mini-neighborhood Nine Orchard calls home. Here, at the east end of Canal Street, where the…"
EX · F1READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F2
Condé Nast Traveler
TIER-1 · MAJOR
2023
"Originally built in 1912, Nine Orchard is a bank-turned-hotel complete with details that would make an architecture lover woozy. The team took painstaking efforts to restore the…"
EX · F2READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F3
Time Out New York
TIER-3 · SPEC.
2026
"A historic Lower East Side landmark is reimagined with stylish interiors, standout dining and a swanky a-list crowd"
EX · F3READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F4
AFAR
TIER-3 · SPEC.
2023
"When the Nine Orchard opened in 2022, the culinary world perked up. For the first time, NYC star chef Ignacio Mattos helmed a hotel program, opening both the now-celebrated…"
EX · F4READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F5
The Quality Edit
TIER-4 · WRITER
2024
"a luxurious refuge that masterfully blends the rich history of its surroundings with the sophistication of modern design"
EX · F5READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F6
A Hotel Life
TIER-4 · WRITER
2022
"Housed in an iconic Lower East Side landmark, Nine Orchard embodies the elegant past of Downtown Manhattan and enlivens it for the 21st century."
EX · F6READ SOURCE →
TIER-4 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Yes. Two MICHELIN Keys, an Ignacio Mattos dining program, a landmarked Beaux-Arts restoration, and the Dimes Square address all hold up in person. CNT, T+L, AFAR, and Tablet have all placed it on NYC best-of lists in the past two years, and the consensus is unusual for a 113-key property.

THE OFF-BOOK READ

The ground-floor cafe in the lobby runs a quietly excellent morning pastry program from a rotating local bakery, and Mattos's team uses it to test pastries before they land on Corner Bar's dinner menu. Most guests walk past it for the bigger restaurants and miss one of the better quiet breakfasts downtown.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

Mattos at Corner Bar

Ignacio Mattos runs the food and beverage, and Corner Bar has been the downtown reservation to get since 2022. Air Mail called it the height of his powers and T+L ranked it among the best hotel restaurants in North America. The oysters, the fish of the day with hollandaise and hazelnuts, the pommes frites, and a wine list that reads like Estela's older sibling. Hotel guests get priority seating.

FIELD · 001EX · A
ANGLE · 02

The Swan Room Bank Vault

The Swan Room cocktail lounge occupies the original 1912 bank-teller hall, with its vaulted ceiling, pink Tennessee marble walls, and restored brass fittings. It is one of the most architecturally intact interiors in any New York hotel bar, and the cocktail program runs by Mattos's beverage team. Reservations are required on weekends and the room maxes out by 10pm.

FIELD · 002EX · B
ANGLE · 03

Dimes Square at the Door

9 Orchard Street sits at the exact center of what became known as Dimes Square around 2019 and has been the center of downtown nightlife gravity ever since. Kiki's, Cervo's, Wayan, and Scarr's Pizza are all within a three-block walk, and the hotel lobby functions as an informal meeting point for the neighborhood's film, fashion, and media set.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

113 rooms in restored 1912 Jarmulowsky Bank Beaux-Arts tower since 2022. Home Studios interiors. DLJ bought 2012 for $5.3M, sold to MML Hospitality Aug 2025 for $92M. Lower-floor Orchard rooms catch bar noise to 2am.

02POINT · AUDIENCE

No published Instagram signal. Two MICHELIN Keys 2024 plus Ignacio Mattos (Estela, Altro Paradiso) Corner Bar plus pink Tennessee marble Swan Room cocktail lounge pull Dimes-Square-anchor design-press readers and Mattos-cuisine-priority diners.

03POINT · VARIANCE

113 rooms: terrace Suite upper floors (600sqft + private 200sqft terrace + sweeping Empire State views north). Orchard Loft Suite 600sqft wrap-around windows is second-best.

04POINT · COMPETITION

At $$$$$ on LES, Nine Orchard competes with Hotel Indigo LES ($$$ Mr. Purple) and PUBLIC. Wins on Jarmulowsky Bank Beaux-Arts restoration plus Mattos food program plus Leading Hotels of the World loyalty (Amex Fine Hotels and Resorts), not on Mr. Purple rooftop.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
40.7147° N · 73.9921° W
DISTRICT
Lower East Side & Chinatown
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Tenement Museum· Tourist Attraction6 min489m
Trader Joe's· Market6 min490m
Pier 35· Park8 min659m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°039
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2022
ARCHITECT
FERNANDO SANTANGELO
KEYS
113 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
61K
DISTRICT
LOWER EAST SIDE & CHINATOWN
◉ FILED · UB-NYC-039
DOSSIER-OPEN
SUBJECT · NINE ORCHARD
LOWER EAST SIDE & CHINATOWN · NEW YORK CITY
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

Nine Orchard opened in 2022 at 9 Orchard Street inside the 1912 Jarmulowsky Bank building, a landmarked Beaux-Arts bank tower restored over a decade by DLJ Real Estate Capital Partners, who bought it in 2012 for $5.3 million and sold the finished hotel to Austin-based MML Hospitality in August 2025 for $92 million. That number is the story.

Home Studios handled interiors, Ignacio Mattos of Estela and Altro Paradiso built the food and beverage program (Corner Bar downstairs, the Swan Room cocktail lounge in the former marble bank-teller hall with its vaulted pink Tennessee marble ceiling), and MICHELIN awarded it two Keys in the 2024 US guide. The hotel became the anchor of the Dimes Square scene the moment it opened. 113 rooms, one of the most considered restorations in the city, and a downstairs bar where the downtown stylish set actually eats.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
7 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2026.01.01 · 00:00ZPRESSTime Out New York review filed
2024.01.01 · 00:00ZPRESSThe Quality Edit review filed
2024.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2023.01.01 · 00:00ZPRESSAFAR review filed
2023.01.01 · 00:00ZPRESSCondé Nast Traveler review filed
2022.01.01 · 00:00ZPRESSA Hotel Life review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
HIGHNINE ORCHARD

Book 6-8 weeks ahead for Fashion Week and downtown nightlife weekends; weekday and January stays open up inside two weeks.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-NYC-039
BEST ROOM.

The Terrace Suite on the upper floors runs 600 square feet with a private 200 square foot terrace and sweeping views north toward the Empire State Building. If the Terrace Suite is booked, the Orchard Loft Suite at 600 square feet with wrap-around windows is the second-best pick in the building.


  • TERRACE SUITE 600 SQFT
  • 200 SQFT TERRACE
  • EMPIRE STATE NORTH VIEW
OPERATIVE · 02UB-NYC-039
THE WORKAROUND.

Nine Orchard is on the Leading Hotels of the World program, which means Amex Platinum Fine Hotels and Resorts benefits stack here: fourth-night-free on paid stays of three nights or more, a $100 food and beverage credit, and complimentary upgrades at check-in when available. The benefit package typically adds up to more than a direct-booking discount.


  • LHW + AMEX FHR
  • FOURTH-NIGHT-FREE
  • COMPS BEAT DIRECT
OPERATIVE · 03UB-NYC-039
LOCAL TIP.

From JFK, take the E train to World Trade Center, then walk 15 minutes east along Canal Street. Total trip is 55 minutes for $2.90, and the walk brings you in through Chinatown, which gives you a better introduction to the neighborhood than a car from the Williamsburg Bridge.


  • 55 MIN FROM JFK
  • E TO WTC
  • WALK CHINATOWN
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
4 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
STRONG ON CRITICS · FIRM ON BOOKING · FIRM ON SOCIAL
INSTAGRAM DEMAND
61K
FIRM
followers on file
CRITIC CITATIONS
6
STRONG
reviews on file
BOOKING DIFFICULTY
55/100
FIRM
availability pressure
GUEST SCORE
4.0/10
MODEST
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#48 OF 88 · NEW YORK CITY
#48IN NEW YORK CITY · OF 88
#220GLOBALLY · OF 405
Room Demand
5/10
TOP 50%
Booking Difficulty
6/10
TOP 57%
Search Demand
2/10
TOP 92%
Critic Score
7/10
TOP 37%
Guest Score
4/10
TOP 77%
Viral Reach
4/10
TOP 61%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
48 0from 48
Room Demand
5 0
Booking Difficulty
6 0
Search Demand
2 0
Critic Score
7 0
Guest Score
4 0
Viral Reach
4 0

Signal stable — composite holding within ±2 points over 17 days (currently 48). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-NYC-039
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct six to eight weeks out for Fashion Week and downtown nightlife weekends. Skip if cookie-cutter luxury is what you want; this is a rebuilt 1912 bank with weight.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
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