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FILE
UB-NYC-010
SUBJECT
FAENA NEW YORK
REGION
NEW YORK CITY
OPENED
2025
UPDATED
2026.07.18
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CASE FILE · SUBJECT PROFILE

Faena New
York.

HIGH · CONFIRMED
KEYS
120 rooms
PRICE
$$$
ARCHITECT
Peter Mikic
OPENED
2025
DISTRICT
Chelsea & Flatiron
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 6 MAJOR PUBLICATIONS
Faena New York
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 47K
One hundred twenty rooms inside a Bjarke Ingels tower on the High Line, with a Keith Haring in the corridor.EXHIBIT A
FEATURED IN 6 MAJOR PUBLICATIONS
ASSESSMENT
52
RANK#32of 85
UNBOOKABILITY · / 100
DEMAND
30
SCARCITY
60
CRITIC
50
SOCIAL
40
SEARCH
100
GUEST
20
DESK NOTE
Faena New York is the most anticipated hotel opening in Manhattan in a decade and it is still figuring itself out. Go if you want to see the Peter Mikic envelope, the Gravinese lobby mural, and the Keith Haring corridor before the rest of the city catches up, and go with the understanding that the hotel you are booking is not the hotel it will be in six months.
Filed by UB DESK · MENA
6 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC010 · @faenanewyork
§ 02 · CRITIC DOSSIER
What they
filed.
6 REVIEWS
F1
Condé Nast Traveler
TIER-1 · MAJOR
2025
"Arrival at Faena New York feels cinematic: Doormen in top hats open the doors with the timing of a curtain rise. Inside, the lobby unfolds like a mise-en-scène of opulence:…"
TIER-1 SOURCE
F2
Wallpaper*
TIER-2 · AUTH.
2025
"With conversation-starting art, a convivial social scene and a theatricality often missing from luxury hotels, Faena New York is at once a vibrant expression of its South American…"
TIER-2 SOURCE
F3
AFAR
TIER-3 · SPEC.
2026
"Go on, we dare you: Try to set foot inside the Faena New York without cracking a smile, and not just at the faintly ridiculous all-white, ringmaster-style outfits the door folks…"
TIER-3 SOURCE
F4
Time Out New York
TIER-3 · SPEC.
2025
"New York doesn't lack for luxury hotels, but few dare to blend baby grand pianos, pop-art saints and disco-ball altars into one address. With Faena New York, the city's hotel scene…"
TIER-3 SOURCE
F5
The Interior Review
TIER-4 · WRITER
2025
"the Faena New York is the first collaboration between Faena and the Accor Hotel Group"
TIER-4 SOURCE
F6
Hospitality Design
TIER-4 · WRITER
2025
"New York City has historically been the center of innovation, creativity, and pushing boundaries."
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

The BIG architecture, the Mikic interiors, and the two major artworks already justify a visit. La Boca is legitimately one of the best new restaurants in Chelsea. The High Line location is unmatched in West Chelsea luxury hotels. The spa and theater will lift the property meaningfully once they open in spring 2026.

THE OFF-BOOK READ

The Living Room on the ground floor operates as a pass-through lounge during the day with full barista service and the Keith Haring corridor running past it. Non-guests can book an espresso and walk the gallery without a room key, which makes it the only legal way to see the largest non-museum Haring in the city for the price of a coffee.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

The BIG Tower

Bjarke Ingels Group designed the twin twisting One High Line towers as a pair of rotating glass volumes that lean slightly towards the river. Faena occupies the first ten floors of the east tower, which means every room has the High Line or the Hudson through floor-to-ceiling windows. The architecture alone has been photographed from every angle on the West Side Highway since topping out in 2023.

FIELD · 001EX · A
ANGLE · 02

Mikic and the Art

Peter Mikic is the London interior designer who built his reputation on Mayfair townhouses and maximalist restaurants and his Faena work is the biggest project in his portfolio. Red velvet, blackened brass, tiled bathrooms and hand-painted ceilings throughout. The Diego Gravinese lobby mural is the signature artwork. The Keith Haring Montreux Jazz Festival piece runs the length of a 160-foot gallery between The Living Room and El Secreto.

FIELD · 002EX · B
ANGLE · 03

Francis Mallmann's La Boca

Francis Mallmann is the Argentine chef who cooks everything over open fire and his ground-floor restaurant La Boca is the most serious restaurant Faena has opened anywhere. The room holds an open Patagonian grill and serves dry-aged steaks, burnt vegetables, and wood-fire breads on an all-day menu. El Secreto, the speakeasy bar, opens off a back corridor after 10pm with a shorter menu and a DJ programme.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

120 rooms in BIG-designed twisting tower above the High Line opened Sept 2025: half-open. Tierra Santa spa plus Faena Theater don't open until Spring 2026. Service inconsistent.

02POINT · AUDIENCE

No published Instagram signal but Alan-Faena-Buenos-Aires/Miami-Beach 12-year wait pulls Faena-brand-loyalists and Bjarke-Ingels-architecture-press readers. Less Aman-quiet than Mikic-glamour demographic.

03POINT · VARIANCE

120 rooms: one Bedroom Suite floors 7-10 facing Hudson is the BIG-twist plus widest terraces. Lower-floor standard rooms don't show the architecture. Mikic interiors sharpest in suite tier.

04POINT · COMPETITION

At $$$ above High Line, Faena competes with The Standard. Wins on BIG architecture, Mikic interiors, Keith Haring corridor, Mallmann's La Boca: not on track record.

§ 06 · PROXIMITY
The ground,
mapped.
4 ANCHORS
DISTRICT
Chelsea & Flatiron
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Pier 57· Tourist Attraction3 min222m
Chelsea Market· Market4 min293m
The High Line· Park5 min401m
Little Island· Park5 min413m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

New York City has historically been the center of innovation, creativity, and pushing boundaries.

Hospitality Design, on Faena New York · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.10
FOUNDED
2025
ARCHITECT
PETER MIKIC
KEYS
120 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
47K
DISTRICT
CHELSEA & FLATIRON
SUBJECT · FAENA NEW YORK
CHELSEA & FLATIRON · NEW YORK CITY
THE BRIEFING
Alan Faena built his reputation in Buenos Aires and Miami Beach and everyone has been waiting twelve years for him to finally open in New York.

Faena New York opened on September 9, 2025 inside one of two twisting towers designed by Bjarke Ingels Group at 500 West 18th Street, directly above the High Line in West Chelsea. One hundred twenty rooms across the first ten floors. Interiors by the London designer Peter Mikic in collaboration with Faena's in-house team.

A 105-foot lobby mural titled The Sefirotic Journey by Argentine artist Diego Gravinese, which took three years to paint. A 160-foot corridor holding the largest Keith Haring mural not in a museum, installed behind protective glass. Francis Mallmann opened La Boca on the ground floor. Rates open high in the four figures and the property is only partially open, which makes now the most interesting moment to book it.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.06.20 · 10:12ZAVAILBooking status · direct_only → available
2026.06.20 · 10:12ZSYSTEMTier moved · Very High → High
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2026.01.01 · 00:00ZPRESSAFAR review filed
2025.01.01 · 00:00ZPRESSThe Interior Review review filed
2025.01.01 · 00:00ZPRESSHospitality Design review filed
2025.01.01 · 00:00ZPRESSTime Out New York review filed
2025.01.01 · 00:00ZPRESSWallpaper* review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHFAENA NEW YORK

Book 6-8 weeks ahead for Frieze, Fashion Week, and gallery openings; weekday and January stays open up inside two weeks.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-010
BEST ROOM.

Book a One Bedroom Suite on floors 7 through 10 facing the Hudson. The twisting BIG geometry means upper floors have the deepest river views and the widest terraces, the Mikic interiors look sharpest in the suite tier, and the sunset over the Hudson through the leaning glass wall is the single best room experience in the hotel. Lower-floor standard rooms do not show the architecture the same way.


  • ONE BEDROOM SUITE 7TH-10TH
  • HUDSON-FACING TERRACE
  • DEEPEST RIVER VIEWS
TIP · 02UB-NYC-010
THE WORKAROUND.

Book a weekday in January or February 2026. Rates on the property's opening winter sit well below the September launch price, the spa pre-opens soft in late February with limited treatments, and the crowd is still testing the property so tables at La Boca open easily. Winter light on the Hudson through the BIG glass is also when the building looks best.


  • WEEKDAY JAN/FEB 2026
  • SOFT SPA PRE-OPEN
  • BELOW LAUNCH PRICING
TIP · 03UB-NYC-010
LOCAL TIP.

Faena sits at 500 West 18th directly above the High Line, which puts Chelsea Market four blocks south, Whitney Museum three blocks south, and Little Island ten minutes on foot. The A, C and E at 14th Street is the closest subway, 12 minutes walk. JFK transfers run about 45 minutes, Newark is closer to 35. The hotel runs a house car for drop-offs inside Manhattan.


  • 45 MIN FROM JFK
  • HIGH LINE OUT FRONT
  • HOUSE CAR MANHATTAN

the Faena New York is the first collaboration between Faena and the Accor Hotel Group

The Interior Review, on Faena New York · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#33 OF 85 · NEW YORK CITY
#33IN NEW YORK CITY · OF 85
#185GLOBALLY · OF 437
DOMINANT ON SEARCH · FIRM ON BOOKING · FIRM ON CRITICS
INSTAGRAM DEMAND
47K
MODEST
TOP 76% · followers on file
SEARCH DEMAND
61K
DOMINANT
TOP 10% · monthly searches
CRITIC SCORE
6
FIRM
TOP 34% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
4/10
MODEST
TOP 82% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
46,990
@faenanewyork
7-day
+484
+1.04%
28-day
+1,883
+4.18%
Read
Climbing
UNBOOKABLE RANK#27#33HIGHJun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#1 fastest-growing in New York City1#136 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-010
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct six to eight weeks out for Frieze, Fashion Week, and gallery openings. Skip if you want quiet luxury; the BIG twisting glass attracts the architecture crowd.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-10
§18.9 · THE RAW FILE

The numbers behind the tiers

Faena New York · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Send a Tip
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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