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FILE
UB-NYC-030
SUBJECT
ACE HOTEL BROOKLYN
REGION
NEW YORK CITY
OPENED
2021
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

Ace
Hotel Brooklyn.

HIGH · CONFIRMED
KEYS
287 rooms
PRICE
$$$$
ARCHITECT
Roman and Williams
OPENED
2021
DISTRICT
Brooklyn
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 6 MAJOR PUBLICATIONS
Ace Hotel Brooklyn
EXHIBIT A · NYC · NORTH AMERICA
● LIVE · 24K
A 287-room Boerum Hill hotel by Stonehill Taylor and Roman and Williams, with exposed concrete, Smeg fridges, and a 2024 MICHELIN Key.EXHIBIT A
FEATURED IN 6 MAJOR PUBLICATIONS
ASSESSMENT
51
RANK#36of 88
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
100
CRITIC
70
SOCIAL
20
SEARCH
20
GUEST
60
DESK NOTE
Ace Hotel Brooklyn is Roman and Williams at their most architecturally disciplined, rewarded with a MICHELIN Key and priced well below the NoMad equivalent. Book it for the design, not the restaurant situation.
Filed by UB DESK · MENA
6 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@ACEHOTELBROOKLYN · IG EVIDENCE
EX · A
FEED-NYC030 · @acehotelbrooklyn
§ 02 · CRITIC DOSSIER · 6 INDEXED
What they
filed.
4 / 6 · CONSENSUS TIER-1
EXHIBIT · F1
MICHELIN Guide
TIER-1 · MAJOR
2024
"Leave it to Ace Hotels to find a way to put a novel spin on the idea of a Brooklyn boutique hotel. Ace Hotel Brooklyn finds itself not in Williamsburg but in rapidly evolving…"
EX · F1READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F2
Condé Nast Traveler
TIER-1 · MAJOR
2022
"The lobby in any Ace hotel is the place to be, and its Brooklyn outpost is no different. There are public workspaces galore—including an extra-long, library-style table; a…"
EX · F2READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F3
Time Out New York
TIER-3 · SPEC.
2026
"Let's cut to the chase: you're either an Ace person, or you're not. It's a whole vibe—a laid-back attitude, industrial aesthetic, utilitarian-style rooms, and community feel, often…"
EX · F3READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F4
Dezeen
TIER-3 · SPEC.
2021
"The Ace Hotel's newest outpost in Downtown Brooklyn by interior designers Roman and Williams features art in every room, and a public gallery in its lobby with rotating…"
EX · F4READ SOURCE →
TIER-3 SOURCE
EXHIBIT · F5
Grazia
TIER-4 · WRITER
2022
"The iconic hotel's unmatched air of cool delivers a welcome respite from the sticky heat of high summer in New York"
EX · F5READ SOURCE →
TIER-4 SOURCE
EXHIBIT · F6
Flung Magazine
TIER-4 · WRITER
2021
"The Ace Hotel in Downtown Brooklyn makes a great base for those looking to explore New York City's hippest borough or visit friends and family who live in Brooklyn."
EX · F6READ SOURCE →
TIER-4 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Yes for the interiors, yes for the MICHELIN Key, yes for the Boerum Hill location if you want to be near BAM and out of Manhattan. Less yes for the food and beverage right now, the As You Are closure left a gap the replacement has not filled.

THE OFF-BOOK READ

The lobby has a record player and a small rotating vinyl collection, and the bar staff will play requests if you ask politely after 4pm. Most guests never notice the turntable. Bring a record or just ask, it sets the tone for the whole stay.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

Roman And Williams Primitive Modernism

Roman and Williams designed the interiors as a study in exposed concrete, white oak, Douglas fir, and rudimentary materials, an aesthetic they call primitive modernism. The rooms read more studio than hotel suite, with the concrete ceilings left raw and the window-wall detailing deliberately unfinished. This is the most architecturally specific Ace Hotel in the portfolio.

FIELD · 001EX · A
ANGLE · 02

A 2024 MICHELIN Key

MICHELIN awarded Ace Hotel Brooklyn one of its inaugural MICHELIN Keys in 2024, a rare Brooklyn honour at a rate point well below the Manhattan Key recipients. The selection criteria included design integrity, service standard, and the sense of place, and Roman and Williams made sure Ace Brooklyn scored on all three.

FIELD · 002EX · B
ANGLE · 03

Smeg, Tivoli, D'Angelico Guitars

Every room has a Smeg mini fridge, a Tivoli radio, and some include Music Hall turntables or acoustic guitars from D'Angelico, the New York luthier. It is the most musician-friendly hotel in the city, a fit with the brand history, and the details that reviewers consistently single out. The touches go further than any other Ace hotel.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

287 rooms in 12-story Stonehill Taylor concrete-modernism build in Boerum Hill since 2021 (Roman and Williams interiors). As You Are restaurant closed January 2025; replacement still in transition.

02POINT · AUDIENCE

No published Instagram signal but 23K followers (softer than NoMad-Ace) and MICHELIN Key 2024 plus D'Angelico-acoustic-guitar-in-room music-brand pull Roman-and-Williams-disciplined-design press readers.

03POINT · VARIANCE

287 rooms: medium Queen or larger with D'Angelico guitar in room (booking field). Full Roman and Williams material brief: concrete ceiling, wide oak floors. Avoid smallest Ace Kings.

04POINT · COMPETITION

At $$$$ in Boerum Hill, Ace Brooklyn competes with Wythe ($$$$ Williamsburg cooperage) and 1 Hotel Brooklyn Bridge. Wins on Roman and Williams concrete-discipline plus MICHELIN Key, not on Le Crocodile or Brooklyn Bridge Park position.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
40.6878° N · 73.9837° W
DISTRICT
Brooklyn
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Dekalb Market Hall· Market4 min330m
City Point BKLYN· Shopping Mall4 min350m
Trader Joe's· Market5 min385m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°030
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2021
ARCHITECT
ROMAN AND WILLIAMS
KEYS
287 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
24K
DISTRICT
BROOKLYN
◉ FILED · UB-NYC-030
DOSSIER-OPEN
SUBJECT · ACE HOTEL BROOKLYN
BROOKLYN · NEW YORK CITY
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

Ace Hotel Brooklyn opened in 2021 at 252 Schermerhorn Street in Boerum Hill, a few blocks from the Brooklyn Academy of Music. Stonehill Taylor designed the 12-story building, Roman and Williams handled interiors in their primitive modernism register, and the result is the most committed concrete hotel in New York. The 287 rooms have floor-to-ceiling windows, exposed concrete ceilings, white oak floors, Douglas fir panelling, Smeg fridges, Tivoli radios, and some rooms include Music Hall turntables or D'Angelico acoustic guitars, a nod to Ace's music-adjacent brand.

MICHELIN awarded it a Key in 2024, one of a short list of New York recipients. The ground floor restaurant As You Are closed in January 2025 and the space is currently in transition. Ace NYC's lobby coffee-shop-meets-workspace formula carries over here at lower rates than the NoMad original. With 23k Instagram followers against 287 keys, the math runs softer than most Ace properties.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
7 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2026.01.01 · 00:00ZPRESSTime Out New York review filed
2024.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2022.01.01 · 00:00ZPRESSGrazia review filed
2022.01.01 · 00:00ZPRESSCondé Nast Traveler review filed
2021.01.01 · 00:00ZPRESSFlung Magazine review filed
2021.01.01 · 00:00ZPRESSDezeen review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
HIGHACE HOTEL BROOKLYN

Book 3-4 weeks ahead for Sep-Dec weekend peaks; weekday and August stays usually available inside ten days.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-NYC-030
BEST ROOM.

Book a Medium Queen or larger with the D'Angelico guitar in the room, there is a booking field for it. You get the full Roman and Williams material brief, the concrete ceiling, the wide oak floors, and an acoustic guitar on the wall you can actually play. Avoid the smallest Ace Kings, they feel tight for the rate.


  • MEDIUM QUEEN OR LARGER
  • D'ANGELICO GUITAR ROOM
  • ROMAN AND WILLIAMS BRIEF
OPERATIVE · 02UB-NYC-030
THE WORKAROUND.

The lobby fills with local laptops from 9am onwards and the coffee line moves slow. Order from Lobby Bar through the in-room menu before you come down, take the coffee upstairs, or walk one block to Schermerhorn Coffee for a faster serve. The Ace lobby is worth sitting in, not worth waiting in.


  • IN-ROOM COFFEE ORDER
  • SCHERMERHORN ALTERNATIVE
  • SKIP MORNING LINE
OPERATIVE · 03UB-NYC-030
LOCAL TIP.

Schermerhorn Street is a 45 minute taxi from JFK in normal traffic. Take the AirTrain to Jamaica then the Atlantic Avenue-Barclays Center route via the LIRR, the hotel is six blocks from Barclays and the walk through Boerum Hill is a good introduction to the neighbourhood. Faster than the A-C combination at most times of day.


  • 45 MIN FROM JFK
  • LIRR TO BARCLAYS
  • WALK BOERUM HILL
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
4 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
DOMINANT ON BOOKING · STRONG ON CRITICS · FIRM ON GUESTS
INSTAGRAM DEMAND
24K
QUIET
followers on file
CRITIC CITATIONS
6
STRONG
reviews on file
BOOKING DIFFICULTY
100/100
DOMINANT
availability pressure
GUEST SCORE
6.0/10
FIRM
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#36 OF 88 · NEW YORK CITY
#36IN NEW YORK CITY · OF 88
#174GLOBALLY · OF 405
Room Demand
2/10
TOP 86%
Booking Difficulty
10/10
TOP 12%
Search Demand
2/10
TOP 92%
Critic Score
7/10
TOP 37%
Guest Score
6/10
TOP 38%
Viral Reach
2/10
TOP 94%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
51 0from 51
Room Demand
2 0
Booking Difficulty
10 0
Search Demand
2 0
Critic Score
7 0
Guest Score
6 0
Viral Reach
2 0

Signal stable — composite holding within ±2 points over 17 days (currently 51). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-NYC-030
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct three to four weeks out for September through December weekend peaks. Skip the smallest Ace Kings; they feel tight for the rate.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
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