UNBOOKABLE.
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FILE
UB-NYC-030
SUBJECT
ACE HOTEL BROOKLYN
REGION
NEW YORK CITY
OPENED
2021
UPDATED
2026.07.18
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CASE FILE · SUBJECT PROFILE

Ace
Hotel Brooklyn.

HIGH · CONFIRMED
KEYS
287 rooms
PRICE
$$$$
ARCHITECT
Roman and Williams
OPENED
2021
DISTRICT
Brooklyn
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 6 MAJOR PUBLICATIONS
Ace Hotel Brooklyn
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 24K
A 287-room Boerum Hill hotel by Stonehill Taylor and Roman and Williams, with exposed concrete, Smeg fridges, and a 2024 MICHELIN Key.EXHIBIT A
FEATURED IN 6 MAJOR PUBLICATIONS
ASSESSMENT
49
RANK#47of 85
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
50
SOCIAL
40
SEARCH
100
GUEST
20
DESK NOTE
Ace Hotel Brooklyn is Roman and Williams at their most architecturally disciplined, rewarded with a MICHELIN Key and priced well below the NoMad equivalent. Book it for the design, not the restaurant situation.
Filed by UB DESK · MENA
6 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC030 · @acehotelbrooklyn
§ 02 · CRITIC DOSSIER
What they
filed.
6 REVIEWS
F1
MICHELIN Guide
TIER-1 · MAJOR
2024
"Leave it to Ace Hotels to find a way to put a novel spin on the idea of a Brooklyn boutique hotel. Ace Hotel Brooklyn finds itself not in Williamsburg but in rapidly evolving…"
TIER-1 SOURCE
F2
Condé Nast Traveler
TIER-1 · MAJOR
2022
"The lobby in any Ace hotel is the place to be, and its Brooklyn outpost is no different. There are public workspaces galore—including an extra-long, library-style table; a…"
TIER-1 SOURCE
F3
Time Out New York
TIER-3 · SPEC.
2026
"Let's cut to the chase: you're either an Ace person, or you're not. It's a whole vibe—a laid-back attitude, industrial aesthetic, utilitarian-style rooms, and community feel, often…"
TIER-3 SOURCE
F4
Dezeen
TIER-3 · SPEC.
2021
"The Ace Hotel's newest outpost in Downtown Brooklyn by interior designers Roman and Williams features art in every room, and a public gallery in its lobby with rotating…"
TIER-3 SOURCE
F5
Grazia
TIER-4 · WRITER
2022
"The iconic hotel's unmatched air of cool delivers a welcome respite from the sticky heat of high summer in New York"
TIER-4 SOURCE
F6
Flung Magazine
TIER-4 · WRITER
2021
"The Ace Hotel in Downtown Brooklyn makes a great base for those looking to explore New York City's hippest borough or visit friends and family who live in Brooklyn."
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Yes for the interiors, yes for the MICHELIN Key, yes for the Boerum Hill location if you want to be near BAM and out of Manhattan. Less yes for the food and beverage right now, the As You Are closure left a gap the replacement has not filled.

THE OFF-BOOK READ

The lobby has a record player and a small rotating vinyl collection, and the bar staff will play requests if you ask politely after 4pm. Most guests never notice the turntable. Bring a record or just ask, it sets the tone for the whole stay.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Roman And Williams Primitive Modernism

Roman and Williams designed the interiors as a study in exposed concrete, white oak, Douglas fir, and rudimentary materials, an aesthetic they call primitive modernism. The rooms read more studio than hotel suite, with the concrete ceilings left raw and the window-wall detailing deliberately unfinished. This is the most architecturally specific Ace Hotel in the portfolio.

FIELD · 001EX · A
ANGLE · 02

A 2024 MICHELIN Key

MICHELIN awarded Ace Hotel Brooklyn one of its inaugural MICHELIN Keys in 2024, a rare Brooklyn honour at a rate point well below the Manhattan Key recipients. The selection criteria included design integrity, service standard, and the sense of place, and Roman and Williams made sure Ace Brooklyn scored on all three.

FIELD · 002EX · B
ANGLE · 03

Smeg, Tivoli, D'Angelico Guitars

Every room has a Smeg mini fridge, a Tivoli radio, and some include Music Hall turntables or acoustic guitars from D'Angelico, the New York luthier. It is the most musician-friendly hotel in the city, a fit with the brand history, and the details that reviewers consistently single out. The touches go further than any other Ace hotel.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

287 rooms in 12-story Stonehill Taylor concrete-modernism build in Boerum Hill since 2021 (Roman and Williams interiors). As You Are restaurant closed January 2025; replacement still in transition.

02POINT · AUDIENCE

No published Instagram signal but 23K followers (softer than NoMad-Ace) and MICHELIN Key 2024 plus D'Angelico-acoustic-guitar-in-room music-brand pull Roman-and-Williams-disciplined-design press readers.

03POINT · VARIANCE

287 rooms: medium Queen or larger with D'Angelico guitar in room (booking field). Full Roman and Williams material brief: concrete ceiling, wide oak floors. Avoid smallest Ace Kings.

04POINT · COMPETITION

At $$$$ in Boerum Hill, Ace Brooklyn competes with Wythe ($$$$ Williamsburg cooperage) and 1 Hotel Brooklyn Bridge. Wins on Roman and Williams concrete-discipline plus MICHELIN Key, not on Le Crocodile or Brooklyn Bridge Park position.

§ 06 · PROXIMITY
The ground,
mapped.
3 ANCHORS
DISTRICT
Brooklyn
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Dekalb Market Hall· Market4 min330m
City Point BKLYN· Shopping Mall4 min350m
Trader Joe's· Market5 min385m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

The Ace Hotel in Downtown Brooklyn makes a great base for those looking to explore New York City's hippest borough or visit friends and family who live in Brooklyn.

Flung Magazine, on Ace Hotel Brooklyn · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.03
FOUNDED
2021
ARCHITECT
ROMAN AND WILLIAMS
KEYS
287 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
24K
DISTRICT
BROOKLYN
SUBJECT · ACE HOTEL BROOKLYN
BROOKLYN · NEW YORK CITY
THE BRIEFING
Ace Hotel Brooklyn opened in 2021 at 252 Schermerhorn Street in Boerum Hill, a few blocks from the Brooklyn Academy of Music.

Stonehill Taylor designed the 12-story building, Roman and Williams handled interiors in their primitive modernism register, and the result is the most committed concrete hotel in New York. The 287 rooms have floor-to-ceiling windows, exposed concrete ceilings, white oak floors, Douglas fir panelling, Smeg fridges, Tivoli radios, and some rooms include Music Hall turntables or D'Angelico acoustic guitars, a nod to Ace's music-adjacent brand.

MICHELIN awarded it a Key in 2024, one of a short list of New York recipients. The ground floor restaurant As You Are closed in January 2025 and the space is currently in transition. Ace NYC's lobby coffee-shop-meets-workspace formula carries over here at lower rates than the NoMad original. With 23k Instagram followers against 287 keys, the math runs softer than most Ace properties.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.02 · 14:12ZSYSTEMTier moved · Moderate → High
2026.06.20 · 10:12ZAVAILBooking status · direct_only → available
2026.06.20 · 10:12ZSYSTEMTier moved · High → Moderate
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2026.01.01 · 00:00ZPRESSTime Out New York review filed
2024.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2022.01.01 · 00:00ZPRESSGrazia review filed
2022.01.01 · 00:00ZPRESSCondé Nast Traveler review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHACE HOTEL BROOKLYN

Book 3-4 weeks ahead for Sep-Dec weekend peaks; weekday and August stays usually available inside ten days.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-030
BEST ROOM.

Book a Medium Queen or larger with the D'Angelico guitar in the room, there is a booking field for it. You get the full Roman and Williams material brief, the concrete ceiling, the wide oak floors, and an acoustic guitar on the wall you can actually play. Avoid the smallest Ace Kings, they feel tight for the rate.


  • MEDIUM QUEEN OR LARGER
  • D'ANGELICO GUITAR ROOM
  • ROMAN AND WILLIAMS BRIEF
TIP · 02UB-NYC-030
THE WORKAROUND.

The lobby fills with local laptops from 9am onwards and the coffee line moves slow. Order from Lobby Bar through the in-room menu before you come down, take the coffee upstairs, or walk one block to Schermerhorn Coffee for a faster serve. The Ace lobby is worth sitting in, not worth waiting in.


  • IN-ROOM COFFEE ORDER
  • SCHERMERHORN ALTERNATIVE
  • SKIP MORNING LINE
TIP · 03UB-NYC-030
LOCAL TIP.

Schermerhorn Street is a 45 minute taxi from JFK in normal traffic. Take the AirTrain to Jamaica then the Atlantic Avenue-Barclays Center route via the LIRR, the hotel is six blocks from Barclays and the walk through Boerum Hill is a good introduction to the neighbourhood. Faster than the A-C combination at most times of day.


  • 45 MIN FROM JFK
  • LIRR TO BARCLAYS
  • WALK BOERUM HILL

The iconic hotel's unmatched air of cool delivers a welcome respite from the sticky heat of high summer in New York

Grazia, on Ace Hotel Brooklyn · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#46 OF 85 · NEW YORK CITY
#46IN NEW YORK CITY · OF 85
#232GLOBALLY · OF 437
DOMINANT ON SEARCH · FIRM ON BOOKING · FIRM ON CRITICS
INSTAGRAM DEMAND
24K
QUIET
TOP 94% · followers on file
SEARCH DEMAND
61K
DOMINANT
TOP 10% · monthly searches
CRITIC SCORE
6
FIRM
TOP 34% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
4/10
MODEST
TOP 82% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
24,082
@acehotelbrooklyn
7-day
+34
+0.14%
28-day
+168
+0.70%
Read
Steady
UNBOOKABLE RANK#45#67MODERATEHIGHJun 21Jun 30Jul 9Jul 18
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#42 fastest-growing in New York City4#215 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-030
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct three to four weeks out for September through December weekend peaks. Skip the smallest Ace Kings; they feel tight for the rate.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-03
§18.9 · THE RAW FILE

The numbers behind the tiers

Ace Hotel Brooklyn · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
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COMING SOON
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COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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