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FILE
UB-HOI-009
SUBJECT
HOI AN CHIC
REGION
HOI AN
UPDATED
2026.07.06
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CASE FILE · SUBJECT PROFILE

Hoi An
Chic.

MODERATE · CONFIRMED
KEYS
17 rooms
PRICE
$$$
DISTRICT
Cam Thanh
AIRPORT
DAD · 40 min
Hoi An Chic
EXHIBIT A · HOI · ASIA
● LIVE · 138
Seventeen wood-and-bamboo rooms between Hoi An's old town and the sea, each opening onto paddies or garden.EXHIBIT A
ASSESSMENT
31
RANK#24of 32
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
0
SOCIAL
60
SEARCH
20
GUEST
60
DESK NOTE
Hoi An rewards travellers who don't need to be in the middle of everything. This is a place for slow mornings, field views, and a bike ride into the lanterns rather than a room above them. Come for the calm and the space, not for a scene, and it delivers exactly that.
Filed by UB DESK · MENA
§ 01 · PHOTO ARCHIVE
The evidence.
@HOIANCHICHOTEL
FEED-HOI009 · @hoianchichotel
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

It's a genuine, well-run boutique that delivers calm, real material craft, and a pool with a view at a mid-range price. What you're paying for is the paddy-side setting and the included extras, not five-star polish. If your idea of a good trip is space and quiet over being in the thick of it, it's an easy call.

THE OFF-BOOK READ

With a barely-there social presence and a location off the old-town grid, plenty of visitors never find it. That's precisely why it stays peaceful and easy to book. It's the kind of quietly good place that word-of-mouth keeps alive rather than hype.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Wood, Bamboo, And Bathtubs

The rooms lean hard into natural materials: warm timber, woven bamboo, and carved wood pieces that feel local rather than shipped in. Bathrooms are the quiet showpiece, part indoor and part open-air, with rainfall showers and soaking tubs big enough to justify a long one. Every room gets its own patio or balcony, so morning coffee happens out over the fields.

FIELD · 001EX · A
ANGLE · 02

The Kitchen Teaches You

There's a restaurant and bar on site, handy given how far you are from the old town's food scene, and the kitchen folds a cooking class and lunch into your stay at no extra charge. It's a smart way to learn a few Central Vietnamese dishes, cao lau and white rose dumplings among them, before you go hunting for the real versions in town.

FIELD · 002EX · B
ANGLE · 03

Paddies Between Town And Sea

Cam Thanh sits in the green belt between Hoi An's old town and Cua Dai beach, close enough to reach both but far enough to skip the crowds. Free bikes make the flat ride into the old town easy, roughly fifteen minutes past paddies and coconut groves, and the shuttle covers you when it's raining or you've earned a lift home.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

Seventeen rooms and a single restaurant mean intimacy, not resort-grade facilities or round-the-clock service.

02POINT · AUDIENCE

Built for travellers who want calm and countryside; anyone who needs old-town nightlife on their doorstep will chafe at the distance.

03POINT · VARIANCE

Rooms differ mostly by outlook, and paddy views beat garden or road-facing, so the view you draw shapes the whole stay.

04POINT · COMPETITION

Cam Thanh has a growing cluster of paddy-view boutiques, so this competes on craft and included extras rather than being the only option.

§ 06 · PROXIMITY
The ground,
mapped.
COORDINATES
15.8904° N · 108.3520° E
DISTRICT
Cam Thanh
REGION
Hoi An
NEAREST AIRPORT
DAD · 40 min
Off-grid · No tracked anchors within 1km radius
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.03
KEYS
17 ROOMS
TIER
MODERATE
AIRPORT
DAD · 40M
INSTAGRAM
138
DISTRICT
CAM THANH
SUBJECT · HOI AN CHIC
CAM THANH · HOI AN
THE BRIEFING

Most Hoi An hotels fight for a spot in the old town's lantern-lit crush. This one does the opposite, sitting out among the working rice paddies of Cam Thanh where the loudest thing at dawn is a rooster. It is small, seventeen rooms, built around natural wood, bamboo, and hand-carved local detail, with indoor-outdoor bathrooms, deep soaking tubs, and a private patio or balcony on every room facing either the fields or the garden.

Up top there's a pool that looks over the village and the green countryside beyond. A free shuttle runs you into town, free bikes handle everything closer, and the kitchen throws in a cooking class and lunch. It is the kind of place that trades polish for calm and a genuine sense of where you are. Because it stays available for most of the year, you can book it late, though peak season fills the rooms and rewards planning ahead.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
2 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.03 · 18:36ZSYSTEMTier moved · Accessible → Moderate
2026.07.02 · 14:11ZSYSTEMTier moved · Moderate → Accessible
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
Conditions.
12-MO RECORD
HOI AN · SEASON CYCLE
TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
ShoulderHighPeak
WEATHER IN HOI AN
1915118141415172528242724°25°27°30°32°35°33°34°31°28°27°25°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C

The demand curve here has one sharp spike and a long, flat tail, and understanding why saves both money and disappointment. The February-to-April peak exists because it is the only stretch when central Vietnam reliably delivers dry, mild days: the winter rains have gone and the brutal summer heat has not yet arrived. That window also overlaps Tet, the lunar new year, which stacks a wall of domestic demand on top of the international crowd. If you want a specific room in a small Cam Thanh retreat or a heritage resort near the Covered Bridge during these months, plan on booking three to six months out. The top-tier addresses are few, and they sell their peak dates first. The rest of the year rewards flexibility. May and September are the genuinely undervalued months. They sit in the shoulder band on price and availability but still deliver plenty of usable weather, and September in particular lands before the rains turn serious. The deep summer of June through August is hot and humid, which is exactly why it prices as shoulder; for beach-first travelers and families who will spend the afternoons in a pool or at An Bang, that heat is a feature, not a deterrent, and it is the easiest time to walk into a good room on short notice. October and November are the honest gamble. This is central Vietnam's wet season, and the Thu Bon can rise enough to flood the Ancient Town's lower streets; locals paddle boats down them most years. Demand stays in the shoulder band, which means the rooms are there and the rates are soft, but you are trading certainty for value. Nothing closes, so the calculus is yours. One timing note cuts across every month: the lantern festival falls on the fourteenth night of each lunar cycle, when the town douses its electric lights for candlelit lanterns. It is worth building a trip around, and it is not a summer-versus-winter decision. Check the lunar calendar, then pick your dates.

§ 11 · LEAD TIME
Plan the
approach.
MODERATEHOI AN CHIC

For most of the year you can book this fairly late and still land a good room. In peak season, roughly spring and the dry summer stretch, the seventeen rooms fill faster, so plan a few weeks ahead if your dates are fixed.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-HOI-009
BEST ROOM.

Angle for a top-floor room facing the rice paddies rather than the garden or the road. The upper rooms trade what little street noise there is for open field views and better light, and the paddy side is the reason you came. The indoor-outdoor bathrooms are standard across the board, so you won't miss out there.


  • TOP FLOOR, PADDY SIDE
  • SKIP ROAD-FACING ROOMS
  • VIEW OVER GARDEN SIDE
TIP · 02UB-HOI-009
THE WORKAROUND.

Book direct through hoianchic.com, where the cooking class and shuttle are baked in anyway, and you can message them about airport pickup from Da Nang in the same thread. It's available on the usual OTAs too, but the direct rate and a real human reply tend to be the smoother path in the busy months.


  • BOOK DIRECT FIRST
  • OTAS FINE OFF-PEAK
  • MESSAGE FOR TRANSFER
TIP · 03UB-HOI-009
LOCAL TIP.

Da Nang airport is about forty minutes out, so arrange the transfer ahead rather than haggling at arrivals. Once you're settled, Cam Thanh's Bay Mau coconut forest is right nearby, the spot for those spinning basket-boat rides, and it's far less touristy in the early morning before the tour buses arrive.


  • PRE-BOOK DAD TRANSFER
  • COCONUT FOREST AT DAWN
  • BIKE INTO OLD TOWN
§ 14 · DEMAND SIGNALS
Where it
stands.
#24 OF 34 · HOI AN
#24IN HOI AN · OF 34
#436GLOBALLY · OF 488
FIRM ON BOOKING · FIRM ON GUESTS · FIRM ON VIRAL
INSTAGRAM DEMAND
138
QUIET
TOP 92% · followers on file
SEARCH DEMAND
40
QUIET
TOP 100% · monthly searches
CRITIC SCORE
0/10
QUIET
TOP 100% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 54% · availability pressure
GUEST SCORE
6/10
FIRM
TOP 39% · from guest reviews
VIRAL REACH
6/10
FIRM
TOP 37% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 488 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
17 READINGS

The real Instagram following over time, plus where this hotel sits for demand in Hoi An. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
138
@hoianchichotel
7-day
+0
+0.00%
28-day
Read
Steady
UNBOOKABLE RANK#5#24ACCESSIBLEMODERATEJun 20Jun 25Jul 1Jul 6
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#17 fastest-growing in Hoi An4#448 of 451 by followers
§ 18 · FILE CLOSED · UB-HOI-009
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at ACCESSIBLE. A calm, well-made paddy retreat you can actually book most of the year. Book it if you want space, field views, and a bike into town; skip it if you need to sleep in the middle of the old-town buzz. Only peak season asks you to plan ahead.

FILED BY V. BRANSON · UB DESK · HOI AN · 2026-07-03
§18.9 · THE RAW FILE

The numbers behind the tiers

Hoi An Chic · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Submit Intel
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — HOI AN
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