Sandblu is a Hilton LXR property in Kamari on the black-sand beach side of the island and the hype is limited because the beachfront Santorini market is completely separate from the caldera market. What it gets right is that if you actually want beach time, Kamari is where you get it: flat, walkable, proper restaurants, no cliff-stair workout. What it misses is everything the caldera sells. You're essentially not visiting the Santorini of photographs.
Kamari sits directly below the ancient city of Thera, the Byzantine-era hilltop settlement reached by a switchback road from the back of the village. It's a 15-minute drive from Sandblu and almost no cliff-side guests ever make it because the access road is off the tour-bus circuit. Go at 9am, before the day heat, and it's empty.
Rockwell Group, the New York studio behind Nobu Hotels, W Hotels, and numerous Michelin-starred restaurants, designed Sandblu as a village-like resort on the eastern coast. The firm also designed Blu, an off-site caldera restaurant that gives Kamari guests the sunset experience without moving hotels. The architecture blends contemporary lines with Cycladic vernacular. Vogue described the result as "a self-contained Greek village."
Vogue, Condé Nast Traveller, Condé Nast Traveler, The Times, Robb Report, The Independent, and Elle UK all reviewed or featured Sandblu in its first year. A Critic Score of 9 is the highest of any new Santorini property we track. For a resort that chose Kamari over the caldera, earning this level of press is a statement about what the critics value beyond the view.
Blu is a Rockwell Group-designed restaurant located separately at a caldera UNESCO geological site, operated by the hotel but not on the hotel grounds. It gives Sandblu guests caldera sunset dining without requiring a caldera hotel address. The 300-label wine cellar at Aroma, the bakery at Stari, and the poolside menu at Plateia complete a dining programme that rivals properties three times the size.
Sixty-six units (36 rooms plus 27 suites plus 3 villas) in Kamari beach side opened 2024. Hilton LXR brand 2026; Rockwell Group design plus 6 dining venues.
No published Instagram signal. Vogue, CN Traveller, Times, Robb Report, Independent press cluster pulls design-press readers plus Hilton-Honors-loyalty travellers. Less caldera-pilgrim than beach-resort demographic.
Sixty-six units span 35sqm standard rooms (no pool), 27 suites with private pools, 3 villas at 105sqm with private pools. Major price-and-format jumps.
At $$$$ in Kamari, Sandblu has no direct caldera rival. Wins on Rockwell design, Hilton loyalty, and 6 dining venues including separate caldera Blu restaurant.
The highest Critic Score of any new Santorini property. Vogue called it "a self-contained Greek village where the food is superb." Condé Nast Traveller praised it as "away from the caldera crowds." The Times said "seek it out." Robb Report and The Independent added their endorsements. Sandblu opened in 2024 near Kamari on the eastern coast and joins Hilton's LXR Hotels & Resorts brand for 2026.
Rockwell Group designed sixty-six rooms, suites, and villas across 36 rooms, 27 suites, and 3 villas, twenty-nine of which have private pools. Six dining venues include Nectar (contemporary Greek), Plateia (all-day poolside), Aroma (300-label wine cellar), Stari Bakery, and Blu, a Rockwell-designed terrace restaurant located separately at a caldera UNESCO site. Kids' club, pet friendly, greywater recycling, hybrid vehicle fleet.
Target September for warm sea without crowds. Book July–August five to six months ahead. Skip November–March: the island is closed.
1-2 months
Signal stable — composite holding within ±2 points over 17 days (currently 34). No single dimension moved more than the rest.
File closes at MODERATE. Book direct one to two months out; from 2026 the Hilton LXR channel and Honors points apply. Skip if you want the caldera at your door; Kamari is the eastern beach side, not the volcano rim.